The Development and Reform Commission of the Shenzhen Municipality recently hosted the China (Shenzhen) – South Africa Investment Promotion Conference at the Bank of…
Here’s why you need automation in your online marketing campaign
Take any course in marketing and you’re guaranteed to learn about the consumer decision-making process. In a nutshell, the consumer decision-making process is the…
Do you suffer from these 6 misconceptions about content marketing?
It’s a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays. Content marketing…
Can the paid, owned and earned media model really be adapted for content marketing?
The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…
This clever parody mocks every slick-but-meaningless brand video ever
Ever sit through an ad break, then reach the end and wonder exactly what the brand was trying to say? You’re not alone. In…