In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
5 lessons 21st century agencies can learn from David Ogilvy
Two things happened in the ad industry in the last few months that would have seen advertising legend David Ogilvy spinning in his grave….
8 things you need to know about transparency in your social marketing efforts
Transparency implies openness, disclosing relevant information to the right people at the right time, in the right way – and is one of the…
Old Spice aims for viral return with series of awfully amazing prank sites
Did your friend just send you a strange link to a website which sells push up muscle shirts? Or perhaps one for leather sheets?…
Video fast gaining ground as mobile adspend set to hit $41.9bn by 2017
Mobile may still be one of the poorer members of the digital advertising family (which is worth over US$100-billion), but it’s set to experience…
