Advertising and Media

10 big tech trends for 2014 and how to use them in your marketing strategy

By Judith Middleton and Nicola Byers Whether you are in marketing or IT or frankly any kind of business at all, technology is likely…

How the web looked the day Nelson Mandela died: 55+ top sites transformed

The world is in mourning following the death of Nelson Mandela. The former South African president and renowned statesman passed away in his Johannesburg…

5 top tips for avoiding awful digital copy

When I started copywriting 10 years ago, ‘long form’ meant up to 1 000 words. ‘Short form’ meant 200. Now ‘long form’ means 200;…

What do we really mean when we throw around the word ‘digital’?

I think it’s time we had a little chat. It’s been coming for a while now, but the time is right. You see, it’s…

Taxi app Uber’s strategy for gaining customers in Asia? Puppy deliveries

Smart car service Uber is spreading rapidly throughout Asia and around the world, and as it attempts to conquer new markets, it must ramp…

Is Business Insider really worth $100m?

It looks like Business Insider, the New York based news site is for sale as co-founder Henry Blodget does an extensive round of media…

The story behind Google’s search algorithms

The SEO industry has been thriving for a number of years, thanks to the fact that search ranking algorithms are constantly evolving and Google’s…

Donations to Wikileaks through Mastercard and Visa blocked… again

The Wikileaks’ vs credit card giants Visa and Mastercard legal spat continues unabated… Following the whistleblowing site’s ultimatum to sue, and the credit card…

The importance of the ‘long tail’ in SEM campaigns

At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…

Following ultimatum, WikiLeaks credit card donations reinstated

Mere days after issuing an ultimatum to Visa and Mastercard to lift their seven-month ban on donating to Wikileaks, the whistle-blowing website has claimed…

Finding that mobile marketing ‘sweet spot’

Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an essential element of the marketing…

Wikileaks issues ultimatum to financial giants Visa and Mastercard

Fed up with being unable to receive funds via Visa and Mastercard, on Monday Wikileaks issued an ultimatum. According to the self described, “not-for-profit…

Will in-stream advertising kill the Twitter experience?

Twitter’s recent announcement that it is going ahead with in-stream ads is yet another attempt by the microblogging platform to effectively monetise without losing…

A much needed (Song)kick to online concert bookings

South Africans may have noticed the influx of international acts venturing tours to their fair shores. Until now, we have generally had a poor…

Google News: Four-billion monthly clicks, and counting [Q&A]

It’s not easy to run an online content business in an age where everyone is a publisher. Everyone is doing it and there’s never…

Landing Page Optimisation and its true place in web strategy

Like the landing lights at an airport; Landing Page Optimisation is there to ensure that your visitors know exactly what they need to do…

Six reasons why your email marketing campaign is failing

In the midst of the rise of social media and mobile marketing, email marketing still continues to rake-in an impressive ROI, but that doesn’t…

The other WikiLeaks: 8 whistleblowing sites you probably don’t know about

Last year a website called WikiLeaks and a man called Julian Assange made the world’s most powerful governments quiver in fear. No army or…

Turning users into customers

Social media sites have spent the better part of the last year drastically focusing on how their users can turn fellow users into customers….

Broadband Africa Forum 2024

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