With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Wherefore art thou social media ROI?
As some of you may know, my first set of pieces for Memeburn dealt with the issue of ROI, of how it can be…
Ouch. Forrester’s new research says that Facebook ads are ‘failing marketers’
If you were Facebook — a business which derives 88% of its income from advertising — the last thing you’d want to hear is…
Reading between the Lions: the effects of user mentality on the digital ad landscape
Earlier this month, Facebook made a new play in the fraught game of data-driven advertising with the launch of a tweak to its custom…
Think the digital agency model is dead? Think again
A recent article by web law specialist Paul Jacobson, which argues that companies that are more equipped to deal with risk will disrupt the…
