Advertising and Media

There’s growth in the global ad industry, but massive problems with mobile ads

Ingrid Lunden reports on the latest forecast on global advertising markets from advertising agency ZenithOptimedia. Global ad spend in 2013 will see steady growth…

Catching the eye: how to do it in the digital space

Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…

Samsung taps classic TV, movies for Galaxy Gear ad

Samsung’s been pretty adamant that the Galaxy Gear isn’t a smartwatch — the Korean tech giant prefers to call it a lifestyle companion —…

Digital media planners: enough with the stats, speak English

For years, above the line media has used Gross Rating Points (GRPs) as a benchmark. This is how agencies and their clients can attribute…

Real time bidding is how it started: is programmatic buying the future?

Media buying is changing. We have all heard about how Real Time Bidding is growing in all developed digital markets and how it has…

8 of the worst tips about content marketing and going viral

I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice,…

10 of SA’s favourite women bloggers

These 10 remarkable women have all captured our online imaginations with their style, wit and wisdom. As the South African blogosphere matures and deepens,…

Cell C had no choice but to like Nando’s ad

Can you imagine the scene? Nando’s marketing team, agency, digital team and PR trying to work out the best time to release the Nando’s…

Transmedia: The missing ingredient in Nando’s CEO campaign

Guerilla advertising is one of my favourite mediums of all time. It all started with staged conversations and fights in cinemas (I can’t quite…

WikiLeaks: A morality tale of the modern media

It is a captivating story, isn’t it? Julian Assange, the face of WikiLeaks, is now an enemy of some of the most powerful people…

Pandora’s Tim Westergren on revolutions in radio

Tim Westergren is having the time of his life. Not long ago he was a struggling musician, trying to earn a living traveling from…

Q & A: creativebrief founder on the future of advertising

Matching a client who is looking for a marketing campaign with the right advertising agency is often a hit-and-miss affair. It often boils down…

NASA announces arsenic-eating bacterium, ending ‘alien life’ speculation

So what were you expecting? A real-life alien to waltz out onto stage? Pictures of life lived happily on another planet? Intense speculation and…

Paid search industry due for a shakeup

The future of paid search advertising lies in quantitative data analysis, coupled with real-time campaign optimisation. There are, however, not many companies which can…

Nando’s CEO ad: Great fun, but is it effective?

I love the Nando’s CEO campaign, but it’s still an old school advertising campaign in the ‘interrupting the viewer’ model. There is no doubt…

Newscorp’s big budget, dedicated iPad newspaper set to launch

After months of top secret development, Rupert Murdoch’s News Corp. appears poised to take the wraps off a digital newspaper for the iPad called…

Curation: The algorithm of our human essence

There is no doubt in my mind that the topic of curation and the Internet, is an important one and that it will be…

Five key findings about the mobile advertising landscape in Africa

InMobi, the venture-backed mobile ad network with a focus on Asia, Africa and Indonesia, has announced African results from its landmark study “A Global…

Blog, magazine in a marriage of print and pixels

Newsweek, the venerable but struggling US magazine, and two-year-old news and blog site The Daily Beast joined forces on Friday in a marriage of…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel