Hisense is making a deliberate play for South Africa’s growing gaming and hybrid-work audience with the launch of its latest monitor lineup, led by…
Pay per gaze — has Google gone one step too far?
Google is well known for being innovative in the online advertising space. Its flagship advertising program, Adwords, has grossed over $50bn since its inception…
Facebook cloning, irritating ads are transforming social media: here’s how
The social media landscape is constantly changing and if you’re looking to market yourself across a variety of platforms (who isn’t?), you have to…
New Gmail is filtering out its biggest competition: others in email marketing
Promotional email has long been an effective way of delivering opt-in commercial messages and many have rediscovered this method after experimenting with advertising, social…
Not just for geeks any more: digital is doomed as an ad industry specialisation
Digital won’t last. It’s already on its last legs as an advertising industry specialisation and about time too. Coming from an agency professional with…
