In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Can Jeff Bezos save the Washington Post? Some points to consider
I recently took part in NPR’s “To the Point” an hour-long current affairs program hosted by Warren Olney, an award-winning veteran journalist, on the…
HTC brings in Robert Downey Jr for massive ad campaign [video]
HTC’s had a hard time of it over the past few years. While it initially looked like a promising contender for the de-facto Android…
Mobile messaging campaigns: why you need to look beyond the obvious
Very often when we think about mobile; we confine ourselves to think about MMS, SMS and then, by extension, email. These are the traditional…
How a campaign goes viral: the Douwe Egberts example [Infographic]
Can we make this go viral? If you want to make anyone in a decent digital agency cringe, ask them that question. They hate…
