TCL Electronics has officially launched its 2025 range of Mini LED TVs in South Africa, introducing cutting-edge display technology, massive screen sizes, and cinematic…
A basic guide to AdWords and search
The highest proportion of a marketing budget is typically spent on offline media advertising, the interruptions during your favourite TV show, or the print…
The importance of being seamless: From ‘marketing’ to ‘website’ in 3 easy steps
Much has been written about online marketing, whether it is search engine marketing, social media or viral videos. Much of it is also written…
Online branded entertainment: Now sold in a bigger box!
I just watched an episode of Mad Men, but skipped the adverts. There’s possibly an irony to watching a TV show about advertising, but…
Digital is not the death of anything, it’s the awakening of everything else
Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…
