Advertising and Media

Good leads and sales begin with great content. Even though you might have heard this a thousand times before, content is still king online…

Every week seems to bring with it new incidences of Islamaphobia. Spurred by a growing migrant crisis and the recent terror attacks in Europe,…

Like it or not, programmatic advertising is going to play an increasingly large role in the digital publishing landscape. South Africa is not immune…

Whether you call it getting sandboxed or Google slapped, or whatever name is popular these days, the result is the same. Google has suspended…

Whilst the primary function of classifieds still is the bringing together of buyers and sellers, the proliferation of mobile technology has seen a change…

A significant number of brands that have embraced content marketing now find themselves sitting on a large pile of content that yielded no results….

When done right, content marketing has the potential to catapult your business into the limelight, earn you hordes of new followers, and drastically improve…

Marketing and authenticity seem like strange bedfellows. The whole purpose behind marketing is to capture people’s attention and then persuade them to buy a…

The way businesses approach marketing has seen a lot of shift in recent years. Internet has made it possible for new brands to market…