Advertising and Media

While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your…

In this era of Big Data, there are increasing opportunities for collection, processing and analysis of vast and complex data sets, which can reveal…

The general consensus amongst businesses that offer expert services is that customers are less likely to knock on your door for professional advice –…

Marketing is all about the “what” and the “why” — what is the essence of this product, and why does this particular market need…

Big businesses often face big challenges when it comes to catering to their customers. They want to deliver the same, hands-on, personal service that…

So here we are – 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw…

We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would ever fall for that?”…