Advertising and Media

Today’s digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers’ actions, our innate…

Havas Village South Africa and Boondoggle, a European service design and creative digital agency on Wednesday announced that they had teamed up to launch…

While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your…

In this era of Big Data, there are increasing opportunities for collection, processing and analysis of vast and complex data sets, which can reveal…

The general consensus amongst businesses that offer expert services is that customers are less likely to knock on your door for professional advice –…

Marketing is all about the “what” and the “why” — what is the essence of this product, and why does this particular market need…

Big businesses often face big challenges when it comes to catering to their customers. They want to deliver the same, hands-on, personal service that…