Advertising and Media

Is your brand getting on the SA eSports bandwagon?

A new summit at rAge 2016 aims to educate brands about the burgeoning SA eSports scene. The eSports Branding Summit, a partnership between rAge and Global…

Stream ripping now a bigger issue than illegal downloads

Torrent groups and downloads have traditionally been the biggest thorn in the music industry’s side, but it looks like stream-ripping is the industry’s new arch-nemesis According…

TFG advertises sale using Mario-inspired game

The Foshini Group (TFG) is using a Mario Bros. inspired game to encourage users to shop on its platform, as part of its site-wide Shop…

Online brand identity: 12 questions to ask before creating one

Creating an offline or online brand identity is one of the biggest challenges for present day startups, regardless of their size or funding corpus,…

Twitter now shares ad revenue with content creators

In hopes to compete with YouTube and Instagram, Twitter will now share advertising revenue with those who upload videos to the service. This is…

Update: Leslie Jones’ website hacked, nude photos released

Update, 25 August, 10.10am: In light of the hack, Twitter leapt to Leslie Jones’ support. But while that included a swathe of her fans,…

Your marketing and sales efforts must be data driven

Marketing and sales are the genesis of organizational growth and success and while noble and necessary, as disciplines, they are not without their detractors….

How to protect your online reputation with magnetic content

Protecting your online reputation and digital footprint with magnetic content can be the answer to any bad criticism and negative comments you receive online…

Addressable TV is here, and we’re all for sale

Up until recently, television advertiser’s ability to optimize and direct content was relatively limited – beyond targeting certain media markets, channels or TV programs,…

Why you need to recognise the needs of your customers before they do

In the not so distant past shoppers used to rely on a familiar sales person, may be the proprietor of the general store in…

Online marketing, offline marketing: it’s all the same these days

Remember when marketing executives had to convince their bosses to put time and resources into “that internet thing”? Well, bar a few stubborn hangers-on,…

Here’s what your business needs to know about cross-generation communication

Parents know what it’s like to lose track of their kids when it comes to communication. Children grow into a space influenced by the…

The symbiosis of content marketing and SEO

We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the…

Times Media bolsters digital division with 3 new appointments

Times Media on Thursday announced that it had bolstered its digital division with three appointments at the senior executive level. The new hires see…

10 reasons it’s time for South Africa to wake up to programmatic buying

Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We’re seeing…

WPP’s Group M snaps up mobile marketing specialist Yonder Media

WPP’s slew of South African agency acquisitions shows no signs of slowing down. The massive holding company on Wednesday announced that it had acquired…

Untangling Inbound: how to know your inbound agency is working for you

Untangling Inbound is a four part series exploring the basics of inbound marketing. In this, the second article in the series, we explore how…

What effect will POPI have on SA’s IT industry?

The importance of data management has increased considerably in recent years due to the advances in Big Data mining and the benefits it offers…

Premium or programmatic: both have a part to play

South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to take a holistic approach…

The difference between native advertising and content marketing: what you need to know

Industry leaders and business owners may sometimes use content marketing and native advertising interchangeably. On the contrary, though, the two are completely different forms…

What lessons can Starbucks teach SA businesses about mobile tech?

The arrival in South Africa of the Starbucks coffee brand will present an ideal opportunity for South African businesses to learn from a leader…

ASUS and AMD Launch AI-Driven Expert P Series PCs for South African SMBs

Calls vs Puts: Understanding the Two Types of Options

HONOR celebrates Amajita’s AFCON win with 400 Lite smartphone drop

ASUS and AMD Launch AI-Driven Expert P Series PCs for South African SMBs

SAVCA CEO Tshepiso Kobile steps down, Nicola Gubb named interim head

Nedbank backs SwiftVEE’s PrysWys to bring fintech to the farm gate

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV