Advertising and Media

Twitter now shares ad revenue with content creators

In hopes to compete with YouTube and Instagram, Twitter will now share advertising revenue with those who upload videos to the service. This is…

Update: Leslie Jones’ website hacked, nude photos released

Update, 25 August, 10.10am: In light of the hack, Twitter leapt to Leslie Jones’ support. But while that included a swathe of her fans,…

Update: Gawker.com will shut down next week

Update 2, 18 August 2016, 10.44pm: Univision plans to integrate Gawker’s assets into its own pop culture website platform Fusion, according to a tweet….

Don’t share it! Spot fake news and images with these tips

The internet has largely delivered on its promise to revolutionise the way we access information and news in general. Unfortunately, we’ve also seen the rise of fake…

Facebook Messenger’s bots can now send you advertisements

A lot has been said about Facebook and its advertising mentality this month, but this week the company announced that’s change its advertising policies…

Beyond the traffic: 3 ways to engage an online audience

The “Field of Dreams” principle generally doesn’t apply to web traffic. You can’t just build a website and expect that people will come. It…

How to advertise your brand, products and services to Millennials

If your business relies on being online to sell services and products, it’s important that you understand how to advertise to Millennials. This younger…

Here’s what your business needs to know about cross-generation communication

Parents know what it’s like to lose track of their kids when it comes to communication. Children grow into a space influenced by the…

The symbiosis of content marketing and SEO

We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the…

Times Media bolsters digital division with 3 new appointments

Times Media on Thursday announced that it had bolstered its digital division with three appointments at the senior executive level. The new hires see…

10 reasons it’s time for South Africa to wake up to programmatic buying

Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We’re seeing…

WPP’s Group M snaps up mobile marketing specialist Yonder Media

WPP’s slew of South African agency acquisitions shows no signs of slowing down. The massive holding company on Wednesday announced that it had acquired…

Untangling Inbound: how to know your inbound agency is working for you

Untangling Inbound is a four part series exploring the basics of inbound marketing. In this, the second article in the series, we explore how…

What effect will POPI have on SA’s IT industry?

The importance of data management has increased considerably in recent years due to the advances in Big Data mining and the benefits it offers…

Premium or programmatic: both have a part to play

South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to take a holistic approach…

The difference between native advertising and content marketing: what you need to know

Industry leaders and business owners may sometimes use content marketing and native advertising interchangeably. On the contrary, though, the two are completely different forms…

What lessons can Starbucks teach SA businesses about mobile tech?

The arrival in South Africa of the Starbucks coffee brand will present an ideal opportunity for South African businesses to learn from a leader…

Protecting your personal brand with Google: what you need to know

Did you know that your personal brand is your most valuable asset online. It your public profile that showcases who you are and it’s…

Ad blocking has far-reaching effects for digital advertising

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is…

incuBeta merges with DQ&A in massive R1.5bn deal

incuBeta, the South African-based digital marketing group, on Thursday announced a merger with the Netherlands-based DQ&A in a deal worth more than R1.5-billion. Founded…

The 3 basics of unparalleled content marketing

The days of just pushing product are over. Of course, companies can still make a decent buck by “focusing on product and sales only”,…

Successful customer engagement management demands planning, personalisation and optimisation

In a digital world, marketers have access to the tools and channels that allow us to engage with customers and prospects in increasingly personalised…

HONOR X9c Redefines Rugged Smartphones with Unmatched Durability and Smart AI Features

South Africans Embrace AI: 71% Excited About Future Impact, New Survey Reveals

Temu Survey Reveals Price is King for South Africans

Purple Elephant Ventures Secures $4.5M Seed Round, Setting Record in Kenya’s Tourism-Tech Scene

Conservio raises $1M to expand sustainable travel

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

GS3 Emzoom R Style review

Dakar dominated by South African built Hilux Evos

Elkann to create Jeep and Stellantis Meta(morphosis)