Advertising and Media

5 extremely effective content marketing strategies to boost site traffic

We live in a technological era where companies are starting to show more and more interest in digital marketing and advertising. Digital marketing, with…

How to measure the results of your content marketing campaign

Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…

Burn Media, Chargeads introduce programmatic journalism to South Africa

Burn Media is excited to be the first South African premium publisher to utilise the ‘Newsroom’. The Burn Network delivers programmatic journalism in proud…

5 buzzing trends that will shape your SEO in 2016 (and beyond)

Google algorithms are always changing. In fact, the number of updates currently stands at about 500 a year! It’s easy to understand why “evolve…

TV is dead…at least as we know it

Digital has changed everything. Complex algorithms have, whether consumers are aware of it or not, changed the way we consume and engage with content….

Tips for creating great content on a tight budget

Search ‘how to create content that gets results’ (or something along those lines) and you’ll be presented with an unending stream of blogs and…

Breaking News: Mark1 Media acquires Primedia Online’s Dash Of Lime & 365 Digital

It’s a big Friday in the digital media space, thanks to some breaking news. Primedia Online has announced that two of its businesses, 365…

Untangling Inbound: what should you look for an inbound marketing agency?

Untangling Inbound is a four part series exploring the basics of inbound marketing. In this, the first article in the series, we explore what…

Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit…

Blend content marketing and SEO to reach more customers than ever before

Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building…

ShowMax: what the Memeburn team thinks

By now you’re probably well aware of the fact that Naspers has launched ShowMax, a video on demand (VoD) service aimed squarely at grabbing…

Why programmatic buying should be a core part of your marketing strategy

Programmatic buying is sweeping across the world of marketing and advertising, bringing with it new opportunities for brands to improve customer engagement, enhance media…

ShowMax: the good, the bad and the Naspers conundrum

Naspers’ video on demand (VoD) service ShowMax launched late yesterday. It comes with a reasonably large library (including plenty of classic South African series…

5 digital marketing lessons you can learn from trade shows

Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a…

POPI: there are actually massive positives for digital marketing

With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they…

ShowMax: 7 things you should know about Naspers’ new VoD service

Naspers today officially launched its ShowMax video on demand (VoD) offering. The Johannesburg launch followed more than a week of media reports around the…

It’s official: Naspers launches video streaming service ShowMax

Naspers today officially announced the launch of ShowMax, its Netflix-style online streaming service. At an event in Johannesburg, the emerging markets internet and media…

8 things you need to know about lead generation for software businesses

Your marketing team’s job is to generate leads. Indeed, lead generation takes a primary role in your business’s marketing division. Today’s lead generation tactics…

Flash, with substance: how Apple mastered the art of the product launch

Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping…

Apple releases Apple Music ads to promote the ‘Discover’ feature

Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China