The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
Marketing in Africa: a fresh set of insights from Ogilvy & Mather
Marketing in sub-Saharan Africa is a complex and difficult skill to master. Digital is seen as the next great opportunity to tap into this…
Put customers before technology when delving into big data
Data works in two directions. Firstly, it gives businesses access to unprecedented volumes of real-time data about customer behaviour, preferences and context. It also…
Online reputation management and digital marketing
Over the past few years, internet users have become a lot more savvy, especially when it comes to parting with their money. It is…
7 online streaming technologies which have improved our TV viewing experience
Technologies in online streaming have come a long way over the past few years. With the birth of Netflix, Amazon Prime and other popular…
