Advertising and Media

5 brands using VR to create spectacular customer experiences

Virtual reality has been a sci-fi dream for decades, but recent technological advances have lifted it off the launchpad more quickly than many tech…

Put customers before technology when delving into big data

Data works in two directions. Firstly, it gives businesses access to unprecedented volumes of real-time data about customer behaviour, preferences and context. It also…

Online reputation management and digital marketing

Over the past few years, internet users have become a lot more savvy, especially when it comes to parting with their money. It is…

7 online streaming technologies which have improved our TV viewing experience

Technologies in online streaming have come a long way over the past few years. With the birth of Netflix, Amazon Prime and other popular…

ShowMax finally comes to Apple TV, Chromecast

After more than six months, and the entry of the world’s leading incumbent into the South African market, ShowMax is finally available to Apple…

MPULL, WG2K merge to form ‘new kind of digital agency’

Inbound marketing agency MPULL has announced a merger with WG2K to form what they call a “new kind of digital agency” aimed at “delivering…

10 digital marketing trends to look out for 2016

As many forecasters have announced, 2016 will be the year of uprising in the world of marketing trends. Many things will evolve, change and…

Why are online companies still struggling to understand the SA consumer?

Leading South African online experts have their sights set on the convergence of customer-centricity, agility and data. These concepts have been around for a…

24.com folds regional English, Afrikaans papers into News 24 and Netwerk 24

This is big. News24 and Netwerk24 have announced that the online platforms of 11 English and 14 Afrikaans newspaper titles have now moved into…

SA comedian, banking giant ask you to #RespectYourMamma

Barring the odd exception, it’s probably pretty fair to say that we all love our moms. How is it then that “your mamma” jokes…

You need to focus your marketing efforts on search intent: here’s why

Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward…

Stitch Video: unlocking Africa’s growing video ad industry

Having been responsible for launching one of the first video ad exchanges, Adapt.tv, which was then later acquired by AOL for over US$400-million, Chris…

Facebook drives video ad strategy by targeting desktop users with games

As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that…

Predictive analytics could change online marketing for good

Back in 2013, Martin Zwilling announced that predictive analytics was a goldmine for startups, referring to a wide variety of applications such technologies may…

Trust the tracking: 3 strategies for getting customer buy-in

These days, customers are incredibly skeptical of how companies handle their personal information. A recent study found that 83% of consumers are aware of…

Why Africa’s mobile games should become powerful marketing tools #MWA2015

Even though the opportunities for them are quite vast and numerous, mobile game companies in most parts of Africa are still trying to crack…

Contagious 2015: 5 massive takeaways around why you should be ‘obsessing experience’

A jam-packed room of brand managers, heads of development, insight folks and agency bods came to listen to Contagious 2015. Introduced by Contagious CEO,…

4 top tips for working with a virtual marketing department

Virtual marketing departments are becoming more commonplace in many businesses today, as the practice saves time, money and produces better results when the work…

The curious evolution of brand storytelling [infographic]

The way we (as brands) tell our stories to consumers has come a long way. Initially, before the days of technology and constant connectivity,…

IAB SA launches tool to show what SA’s talking about online

You’ll often hear organisations claim to be “at the beating heart” of a country’s digital industry. In the case of a new tool launched…

Epson Survey Reveals Surge in Demand for Projectors as Home Cinema Trend Takes Off

Opera Mini Brings Free AI to South Africa, Tackling Data Costs and Boosting Digital Inclusion

HONOR X7c: Does This Budget Beast Deliver on Battery and That 108MP Camera?

Umvuzo Health Turns 21 with a Tech-Driven Medtech Model That’s Redefining Corporate Healthcare

Kazang Brings Card Payments to Spaza Shops, Driving Fintech-Fuelled Financial Inclusion

Flutterwave Launches Accelerate Workshop to Upskill Young Africans in Tech

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV