Advertising and Media

MPULL, WG2K merge to form ‘new kind of digital agency’

Inbound marketing agency MPULL has announced a merger with WG2K to form what they call a “new kind of digital agency” aimed at “delivering…

10 digital marketing trends to look out for 2016

As many forecasters have announced, 2016 will be the year of uprising in the world of marketing trends. Many things will evolve, change and…

Outside the infographic: 5 other ways to engage audiences

Digital marketers today are on the fence regarding the use of infographics to engage online audiences. Some companies are beginning to jump off the…

Use magnetic content to generate targeted traffic for your site

Whether you are only sharing your own views on your blog or you have a business website, getting targeted traffic that is relevant and…

12 images that sum up the 2016 Bookmarks Awards [Gallery]

The 8th Bookmarks Awards took place late last week. You can find the list of winners and reflections on it here. It was a…

The IAB Digital Summit 2016 in pictures [Gallery]

The IAB Digital Summit is like the TEDx of the digital industry. Now in its second year, the summit is a precursor to The…

Bookmarks 2016: talking cars, a bearded magician, Gloogilvy comes into its own

The Bookmarks Awards, now in their eighth year, took place on Thursday night and,aside from some fancy tricks from night’s entertainment, there were few…

Facebook drives video ad strategy by targeting desktop users with games

As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that…

Predictive analytics could change online marketing for good

Back in 2013, Martin Zwilling announced that predictive analytics was a goldmine for startups, referring to a wide variety of applications such technologies may…

Trust the tracking: 3 strategies for getting customer buy-in

These days, customers are incredibly skeptical of how companies handle their personal information. A recent study found that 83% of consumers are aware of…

Why Africa’s mobile games should become powerful marketing tools #MWA2015

Even though the opportunities for them are quite vast and numerous, mobile game companies in most parts of Africa are still trying to crack…

Contagious 2015: 5 massive takeaways around why you should be ‘obsessing experience’

A jam-packed room of brand managers, heads of development, insight folks and agency bods came to listen to Contagious 2015. Introduced by Contagious CEO,…

4 top tips for working with a virtual marketing department

Virtual marketing departments are becoming more commonplace in many businesses today, as the practice saves time, money and produces better results when the work…

The curious evolution of brand storytelling [infographic]

The way we (as brands) tell our stories to consumers has come a long way. Initially, before the days of technology and constant connectivity,…

IAB SA launches tool to show what SA’s talking about online

You’ll often hear organisations claim to be “at the beating heart” of a country’s digital industry. In the case of a new tool launched…

Personalisation: not a technical tool, but a way to build closer relationships with people

Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders…

5 reasons media partners are as important as ever in the era of content marketing

With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly…

Watch that? Advertising on smartwatches to reach $70m by 2019

Maybe you’re one of the people who helped sell out the Apple Watch sell out in a matter of minutes. Or maybe you prefer…

This company compares its investment strategy to the Rumble in the Jungle

In the pantheon of great sporting occasions Mohammed Ali’s epic 1974 fight against George Foreman stands tall. Known as “The Rumble in the Jungle”,…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China