Advertising and Media

MailOnline to enter SA market, appoints ad partner

The world’s most visited English-language newspaper website, the Mail Online, is set to enter the South African market as it looks to leverage the…

How to increase site conversion in 2016

Let’s be frank. All your online marketing efforts are a waste of time if your website doesn’t convert. It doesn’t matter how many visitors…

Google and your company’s SEO: a love story

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high…

Gawker Media signs union contract with its employees, the first at a digital media company

Gawker Media, a New York based online media company and blog network, founded and owned by Nick Denton, has announced that it has struck…

You can help turn this Cape Town-made animated trailer into a graphic novel

A little under a year ago, an animated teaser trailer surfaced on Vimeo. The video, for a project called Kariba, quickly racked up over…

New to digital marketing? Your questions, answered

While the notion of being ‘new’ to the digital marketing industry might seem strange, there will always be a client, graduate or employee who…

6 ways to supercharge PR campaigns through influencers

Public Relations has undergone a massive shift in the past two years with the digital landscape opening up far more opportunities for brand exposure….

5 ways to create a seamless digital marketing experience

When it comes to digital marketing, user experience is everything. Today’s consumers are quick to judge your digital presence, and if your online experience…

Yield optimisation: the term online publishers need to learn about, fast

Yield optimisation is a skill buyers apply on technology platforms to ensure the best possible performance for campaigns. This enables them to optimise the…

Digital may be obsessed with numbers, but advertising’s still a people game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic…

In the battle between social media and email, there’s only one clear winner

The word “distraction” comes up all too often within the context of social media, and Bryan Adams said it himself -”Social Media is a…

BuzzFeed goes literary, announces $12k emerging writers fellowship

BuzzFeed has announced that it will be offering US$12 000 fellowships to emerging writers. The selected writers will spend four months working with BuzzFeed…

4 ways to ensure your CRM system is a help rather than a hindrance

Are you doing everything in your power to ensure that you use your Customer Relationship Management (CRM) system properly to ensure your customers have…

5 things you need to know about converting fans and followers into sales

Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…

5 April Fools’ pranks that would’ve made weird SA that much more interesting

With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…

Targeting customers in emerging markets? Why you need to work harder to earn their attention

There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish. I’m not sure how accurate…

The digital experience needs to be about the customer

It’s a dog eat dog world in the business sector as organisations scramble to find differentiators that enable them stand out from the competition….

The cre-haters: the 5 languages of marketing love

Gary Chapman penned the Five Love Languages in 1995. It speaks to the different needs that individuals require in a relationship, such as physical…

SA retailers need to get to grips with location-based messaging

The retail industry is faced with the challenges of maintaining market share and profits and while international companies are fast to adopt and exploit…

Who should tell your brand’s story?

The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We…

Sapa backs off on content deletion demand

Last week Memeburn broke news that The South African Press Association (Sapa) would be requiring any news sites that subscribe to its wire service…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China