The Boardroom ViewIn South African boardrooms, AI has shifted from curiosity to competitive necessity. Executives are asking not whether to adopt AI, but how…
Could digital addiction boost your marketing efforts?
Thanks to the evolvement of the digital age, we are now living in a world that has changed beyond recognition. A world that wouldn’t…
David Sable: ‘Websites are dead’ [IAB SA Digital Summit]
“I believe that we should be changing the world with technology…the trouble is we’re not”. Those were among the opening words from Young &…
The SIM era of marketing and what it means for your integrated strategy
The dawn of the customer-centric age has undoubtedly arrived. Consumers now dictate where, when, and how information is created, spread, and consumed. In fact,…
Want to win at digital today? Put customers at the center of your business model
Brands that build their customers into the centre of their business model will win in today’s digital era. Through mobile they will be able…
