Advertising and Media

5 digital marketing trends that you will encounter in 2015

With the New Year just around the corner, digital marketers are already looking at the 2015 calendar and seeing where they can improve on…

5 SEO tips for optimising your Magento store

Since its inception in 2008, Magento has grown in popularity from a simple niche ecommerce platform into a universally-respected Content Management System for the…

Here’s how to hit the sweet-spot where ORM and SEO meet

ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone…

Where can I find relevant content online to stay up to date with information?

Online, you will find millions of blogs, news websites and thousands of online wire services publishing press releases and news articles daily. How is…

There’s massive potential for targeting impulse buyers online

If you are anything like me, you are in full online shopping mode. After warming up with Black Friday and Blue Monday I am…

Twitter is not a strategy: why digital marketing should be all about the customer

Business is in flux. We suffer from disorientation wrought by tech- nological change. Convention has been upended, and the digital world — a universe…

Why empathy matters for your marketing strategy

Decoding the intricate consumer mindset is something marketers have been trying to do for years. But to crack this complex puzzle, they need to…

Viral mega-star Psy is now the best Korean-language teacher ever

Have always wanted to learn another language, but always felt that you’d need a viral mega-star to teach you? Then fear not, a solution…

WPP boss slams Google, Facebook as faux tech companies: why he has a point

Sir Martin Sorrell, CEO of marketing giant WPP, slammed Google, Facebook, AOL, and Yahoo over their refusal to take editorial responsibility for their content…

Rumours of advertising’s death have been greatly exaggerated

I’ve seen a lot of posts recently predicting the end of advertising and the end of interruption marketing. These predictions are nothing more than…

Sony puts micro-ads on Wimbledon player that can only be seen in 4K

Welcome to the era of 4K advertising. Sony has placed incredibly small adverts on the fingernails and clothing of British tennis player Anne Keothavong…

Hey iPhone users, Nokia thinks you’re a bunch of photo-crazed zombies

If you’re an iPhone user, you probably won’t take too kindly to the latest ad for Nokia’s Lumia 925. The ad follows a 925…

Redemption on a global stage: the night South Africa shone at Cannes

It has not been a good week on earth for South Africa. Its cricketers played with all the resolve of wet biltong. The so-called…

The most in-depth digital marketing guide you’ll see today [Infographic]

It’s pretty easy to get lost when trying to understand digital marketing. Its rapid rise and constant state of evolution means that it has…

51 absolutely incredible online campaigns [Cannes Lions]

Online advertising’s been with us for a good while now. No longer an emerging player, more money is now spent on it than on…

#SurrenderYourSay: taking over Twitter to raise awareness of Tourette’s

Imagine if you had no control over what was posted to your Twitter account. It could be filled with random, embarrassing, unintelligible nonsense, making…

Now back to mine: Old Spice hits back at Nando’s with its own parody

Oooh… are we looking another back-and-forth ad exchange? In case you missed it, quirky fast food chain Nando’s took some inspiration from the viral…

Innovation, health and wisdom in the digital age: why Cannes isn’t crap

While eating duck breast with strawberries on a bed of bulgur wheat laced with raspberry jus I decided yesterday that Cannes is not crap….

42 brilliant mobile marketing campaigns [Cannes Lions]

There was a time when mobile marketing meant sending someone out onto the street with a sandwich board with your latest special printed on…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel