The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Monitoring social media for market intelligence: beyond getting started
In a post I wrote more than a year ago, I explained that one of the core values of social media is to monitor…
Be ready to respond: how brands can stay relevant in the age of immediacy
I was recently on a panel discussing the future of brands and the overwhelming consensus was that brand custodians have to ensure their strategies…
7 hot tips for creating content-driven marketing campaigns
South Africans can tell a great story — hang around a braai with a bunch of them for long enough and the stories will…
3 simple ways to stay focused on your social media efforts
For all the digital marketing professionals using social media marketing, you have to follow a couple of specific rules. You have to engage with…
