Advertising and Media

What a Californian earthquake can teach us about the future of journalism

Writing a one column news story using the five Ws and one H — Who, What, Where, When, Why and How — is pretty…

Can the paid, owned and earned media model really be adapted for content marketing?

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…

This clever parody mocks every slick-but-meaningless brand video ever

Ever sit through an ad break, then reach the end and wonder exactly what the brand was trying to say? You’re not alone. In…

Content, delivery, hardware: what you need to win in digital display advertising

The landscape of digital display advertising is evolving. There are more opportunities than ever before for digital signage to make an impact. However, many…

Mobile’s time is now: ad market rises 105% thanks to Google, Facebook

Anyone who’s been following Google and Facebook’s financials of late probably saw this one coming. Last year, global mobile ad revenue rose 105.0% to…

4 Hot tips for sending out a kick-ass Valentine’s email campaign

Valentine’s Day is fast approaching and whether you personally view the season of hearts as the most romantic time of the year, filled with…

Beckham, dead vampires: The Super Bowl in ads

Super Bowl Sunday. It’s practically a national holiday, all around the world people gather to watch four hours of passion, dedication and pure ingenuity….

If SOPA was an aircraft carrier, ACTA and TPP are nuclear submarines

SOPA is on ice for now — some say dead — but we need to remain vigilant. It’s difficult however, when governments create new…

Even teenagers don’t care about AR apps and QR codes

Last year, it looked like augmented reality apps were on the cusp of becoming mainstream as numerous ad campaigns and mobile apps started to…

3 Stages of the web as a storytelling medium for brands

The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ’s incredible new feature. But they…

Seven top tips for verifying tweets

Twitter is like the coffee machine in the newsroom. Get a shot of caffeine, chat with colleagues, exchange useful information, but also get the…

Major new online player set to enter SA market

The eNews channel, which is part of the multi-billion rand terrestrial broadcasting company Sabido, is cooking up plans to roll out a brand new…

What the porn industry can teach us about digital media in emerging markets

Analysis of the pornography industry provides fascinating insight into how consumer ideology shapes online behavior. When we look at the industry in terms of…

How Google made its ad money in 2011 [Infographic]

When Google released its 2011 financial results, general consensus was that the internet giant had performed worse than expected. Thing is, disappointing for Google…

Why Google’s bid to push G+ might harm search quality

Google recently introduced search results heavily influenced by relevant signals from people’s social circles and promoting G+ content in its search results. The move…

Angry Birds, Harry Potter: 10 interesting fan fiction sites

The worst moments of a good book, movie or television series are when those final words play out and there is nothing more. The…

Widespread plagiarism in Amazon’s erotica section

Amazon’s self-publishing section appears to have entered into a hotbed of a plagiarism scandal. The site’s Kindle store seems to be housing a host…

Lenovo Legion Go S: A Game-Changer in Handheld Gaming

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Elkann to create Jeep and Stellantis Meta(morphosis)

Afeela is Honda’s luxury EV – with Sony tech

Territory 1.8T Titanium 2025 review