Hisense is making a deliberate play for South Africa’s growing gaming and hybrid-work audience with the launch of its latest monitor lineup, led by…
New Pepsi football ad lets viewers take control of the plot
Excitement for the Soccer World Cup is building fast and Pepsi is doing its bit to add to it. The soft-drink mega company has…
Here’s why you should be your company’s go-to person on social
Even though social media marketing has been around for ages now, there are still some companies that treat it like a fad. I can…
This brand ‘broke up’ with Facebook and Facebook doesn’t really care
If you’ve been anywhere near the internet recently, you’ll have seen them — the posts alleging Facebook is pushing brands’ updates down in their…
Measure these 3 non-financial marketing metrics and optimise your growth
As a marketing executive I’ve learnt that marketing strategies may require adaptations as the implementation process unfolds. Yes, even the best strategies! All businesses…
