WhatsApp is no longer just about messaging. With nearly three billion users worldwide, Meta is now layering artificial intelligence and monetisation tools into the…
Yes, Facebook’s killing your page… now grow up and stop moaning about it
This may be something of an unpopular opinion, but I honestly don’t understand why everyone’s up in arms over Facebook’s decision to be what…
Measure these 3 non-financial marketing metrics and optimise your growth
As a marketing executive I’ve learnt that marketing strategies may require adaptations as the implementation process unfolds. Yes, even the best strategies! All businesses…
Do you suffer from these 6 misconceptions about content marketing?
It’s a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays. Content marketing…
What a Californian earthquake can teach us about the future of journalism
Writing a one column news story using the five Ws and one H — Who, What, Where, When, Why and How — is pretty…
