The nature of work is undergoing a profound transformation, and at the heart of this shift lies artificial intelligence. Far from being a harbinger…
The uncomfortable humanity of digital marketing
Today’s digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers’ actions, our innate…
Mobile first: getting the best out of loyalty programmes
The recent article by Memeburn staff writer Nur Bremmen ‘Should South African loyalty programmes reward social media engagement?’ shared excellent insights about loyalty programmes…
Finding the right platform mix to maximise market reach: 5 things you should know
Experienced digital marketers who have used social media marketing, email marketing and employee advocacy platforms know the pros and cons of each environment. They…
Should DStv just embrace Netflix?
Make no mistake, DStv sees Netflix as a threat. Or, more specifically, its parent company Naspers does. It wouldn’t have launched ShowMax, its own…
