In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Beyond writing: 8 alternative content marketing ideas and how to leverage them
If you have ever doubted the importance of content, and content marketing before now is the time to put your mind at ease. The…
So the advertising way of thinking is dead. What now?
I was almost tempted not to write this article, because among most of my peers (agency / digital / technology folk) this subject is…
4 reasons why your content marketing strategy is failing
Content marketing’s easy right? All you need to do is write a blog, post it to your site and watch all your new customers…
Tencent, many dollars: why Naspers rises and falls on the Chinese giant’s fortunes
After a struggling for a good couple of months, Naspers absolutely crushed it on Thursday. The only reason for that was its 34.5% holding…
