The Boardroom ViewIn South African boardrooms, AI has shifted from curiosity to competitive necessity. Executives are asking not whether to adopt AI, but how…
Media agency of the future
I was skimming through a recent Advertising Age where an article on the “Future of the Media Agency” caught my eye. Various media agency…
QR codes: The future of mobile media
QR Codes will soon become commonplace. It will be second nature for anyone with a mobile phone to scan codes and get information. If…
Five ways you can make better use of mobile
Marketing via mobile is a powerful way to expose people to a brand, and to get them to interact with it. Consumers want something…
Official: Cape Town iceberg a Liqui-Fruit campaign
Days of speculation are at an end after Liqui-Fruit and its advertising agency, Liquorice stood up and claimed responsibility for the Cape Town iceberg…
