Ecommerce

Airbnb believes it has a R10bn impact on South Africa’s economy

Airbnb in 2018 believes it had a direct economic impact of nearly R10-billion in South Africa, the company revealed in a release on Monday….

These are the most popular products on Takealot and Superbalist

In case you haven’t heard, Takealot and Superbalist will this week host a sale beginning Wednesday informed by shoppers’ habits. It’s a novel idea….

Takealot wants to reinvent Black Friday in SA with new sale format

Ecommerce firm Takealot will host “a first-of-its-kind” shopping sale in South Africa this week called The Ultimate Checkout. The retailer will take into account…

Vodacom, Mastercard launches VodaPay Masterpass digital payments app

South African telecoms giant Vodacom and global payments firm Mastercard on Thursday announced a new secure digital wallet and payments app called VodaPay Masterpass….

FNB’s banking app is now also a virtual eBucks shopping mall

FNB on Monday announced a new feature on its banking app that allows its customers to shop within its app. In addition to banking,…

9 tips for getting the most from your ecommerce SEO

Even after all its changes in algorithms, SEO is still seen as something as an after-thought for many industries. For the ecommerce industry, SEO…

Apple launches a Netflix rival, news subscription service and a credit card

Apple on Monday debuted a number of new subscription-based services, including Apple TV+, Apple News+, and Apple Card. Apple TV+ Apple TV+ is a…

3 ways your mobile ecommerce efforts are failing

Whether you call it mobile ecommerce or m-commerce, there is no denying that mobile and ecommerce are a match made in shopper heaven. As…

Pick n Pay launches ‘early’ online Black Friday deals

Pick n Pay has announced its first wave of Black Friday deals, more than two weeks before the actual day itself. In a smart…

South Africans prefer buying products in store, even after seeing them online

How often have you seen an item online only to purchase it in a physical store? If seems that this phenomenon, called “webrooming”, is…

Instagram launches its shopping experience, but it’s not what we first thought

Instagram has introduced a new online shopping experience to consumers, but it’s not the standalone app we expected. Instead, you can shop inside Instagram…

How top-funnel inefficiencies are ruining your lead generation results

There is no doubt that lead generation is not without its share of challenges. B2B campaigns especially need to align marketing and sales goals…

The biggest ecommerce trends to watch in the near future

A 2018 report from Statista estimates that global ecommerce sales are set to rise 246.15% by 2021, from 1.3-trillion in 2014 to 4.5-trillion in…

The ‘end’ of the shopkeeper (and other retail trends coming soon)

Self-service retail is swooping across the globe; from online shopping to self-checkout, there’s a growing trend in retail environments that focuses on driving efficient…

Is an Instagram shopping app on its way?

After launching IGTV earlier this year, Instagram may be close to launching another app. But it’s not all about video. Instead, sources close to…

Superbalist and Spree announce merger

Big news in South Africa’s online retail space: two of South Africa’s clothing and lifestyle juggernauts, Spree and Superbalist, are merging into a single…

Mastercard to announce new collaboration with Zapper

Zapper will soon be compatible with Mastercard’s Masterpass payments system, after the companies on Monday announced a new possible collaboration. The two companies are…

Drive retention with a post-purchase ecommerce marketing strategy

Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…

How to build genuine trust with lead nurturing

In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…

Here’s how to address those common ecommerce conversion killers

Conversion is easily the driving force behind almost every ecommerce website. If your primary goal lies in turning browsing visitors into paying customers, you…

Takealot hits record highs despite Black Friday downtime

Although Takealot was inaccessible for a majority of shoppers on Black Friday 2017, the sales day became the biggest in its history based on…

Superbalist sees 143% spike in website traffic on Black Friday 2017

Black Friday 2017 was fashion etailer Superbalist’s “biggest trading day to date” the company announced. The South African company experienced sales growth of 118%…

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