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All posts tagged "ISP"

  • MWEB launches uncapped hosting

    South African Internet Service Provider, MWEB, has just announced the launch of Uncapped Hosting at only R19 a month. This market innovation mirrors its uncapped ADSL offering which was launched last year. This is said to be a first for consumers, in what MWEB refers to as its "continuing to drive innovation and change for the benefit of the South African internet space". "We are constantly looking for ways to provide consumers...

  • Make sure your mail gets delivered

    I love this quote from Debra Ellis of Target Marketing: "Not since the Pony Express have there been so many obstacles to getting mail delivered. Bandits, rugged terrain and wild animals have been replaced with blacklists, spam filters and apathetic recipients." To drive home this fact, a report by ReturnPath Reputation Benchmark Report states that the presence of just one spam trap can drop your deliverability rating by up to 53%. While email marketing newbies can be forgiven for thinking that getting your email campaign into your recipient’s inbox is as simple as writing what you want and...

  • Ugandan ISP reveals benefits of Google’s Global Cache

    Take a look at the amazing chart below. Orange Uganda has seen local traffic jump from 3Mbs to over 30Mbs in just two weeks due to partnering and implementing Google’s Global Cache. One wonders how much business they’re starting to chip away at from their competition. In layman’s terms, it works like this: Once anyone in Uganda using Orange has visited a website (especially Google’s data heavy ones like YouTube, Google Maps or...

  • Should we be designing for legacy browsers?

    Web designers have been on the frontlines of the browser-war battlefields for some time now, dodging the shells of legacy browsers exploding all over carefully-crafted pages. Even the design of a simple page would require the designer to have an arsenal of hacks and tricks to ensure cross-browser compatibility. But is it time for the designers and developers to stop fighting the good fight and move the industry forward by refusing to design for legacy browsers? Certainly with the advent of Internet Explorer (IE) 7, some great strides were taken towards a more compatible infrastructure in terms of how designs...

  • 3 things ISPs need to learn from petrol stations

    Recently, I wrote a post about Koos Bekker and MWEB's decisive masterstroke over South African Internet Service Providers (ISPs), and this post is meant as something of a follow up. It's a, "Okay, so you've been played... now what?" piece. When I was growing up, if you wanted supermarket-style shopping, you had to do it at your local Spar between 9am and 7pm, any later and you'd hit the corner café. This model worked for years until one day a new player came back and obliterated it. That player was 7-11 and it was a major retail breakthrough - supermarket...

  • The future of the mobile internet: An interview with Arthur Goldstuck

    I had breakfast with internet guru Arthur Goldstuck this morning and, together with Avusa's Colin Daniels, we got into a fascinating debate about the future of the mobile web and internet. Eventually calls will be over the internet as opposed to the traditional cellular networks, and perhaps we may even see the end of the SMS, to be replaced with IM. Coupled with this, you could expect mobile call costs to plummet....

  • Despite broadband growth, SA internet grows marginally – Goldstuck

    Arthur Goldstuck's new research at first glance appears to be at odds with the recent statement Nielsen//Netratings issued that internet growth in South Africa is "exploding", based on the local and international growth of the top 30 OPA sites in the country. The Nielsen figures are independent, audited statistics that show that the major sites in this country are experiencing increased usership, but they are a sample (albeit a very large one)...

  • Online ads: What’s working?

    Online advertising as we know it is crude. But it is entering a new era of sophistication.... The internet allows us to target advertising to an unprecedented degree, so why are most banner ads still served on such a hit-and-miss basis? Publishers slap up an insurance ad on a homepage in the hope they will get the industry average 0,3% click-through rate or more. If they achieve that click-through rate, everyone is happy. But...

  • It’s about branding, stupid

    Online advertising is not only about clicks, leads and acquisitions… branding is important too.... There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should...

  • Print vs Online: Interview with Marketing Mix

    What is your opinion on the general attitude of the newspaper industry towards the merging of online and print? I think there are sceptics and believers. There will be a measure of merging, but I believe that online and print will also continue to co-exist as distinct products, offering similar or the same content -- at least in the forseeable future. Even in developed countries, newspapers in their traditional form will continue far...

  • Changing media's battlefield

    Ok play is over. Need to do some business here. Conference is tomorrow where I'll be chatting about online journalism vs traditional journalism. This is often how today's changing media world is portrayed: 1. online journ VS print journ; online newspapers VS newspapers ; traditional media VS digital media then 2. online + print (Mainstream media or MSM) VS citizen journalism ; MSM VS...

  • The blog phenomenon

    When Gutenberg invented the printing press, he freed the publishers. But when the World Wide Web was pioneered by Tim Berners-Lee, it was said that the readers were now freed. The age of the internet has given unprecedented power to the reader by creating one of the most democratic and accessible forms of publishing yet – the blog. The internet -- and more specifically blogging on the internet -- means that ordinary readers...

  • The great convergence sideshow

    It's always been cheap and easy to publish on the web. Big professional, online publishers share the same medium as small-time, personal homepages. Online publishers typically publish at a lower cost than newspapers or magazines, making it an affordable option for shoestring publishers and budding entrepreneurs. It's why they are in the web business in the first place. (more…)

  • The internet goes from free to fee

    The internet goes from free to fee By Matthew Buckland If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites. These are the web publishers who somehow managed to survive the dotcom crash by the silicon of their circuit boards, but have struggled to find solid business models -- this despite bringing in huge audiences...

  • Dotcom dating dollars

    When the internet arrived, people screamed let’s make lots of money. This new, interactive medium had the ability to deliver content to audiences in innovative ways and make money at the same time. Content would suck readers in, went the theory, and communities would form around these content genres. E-commerce areas would then be built around relevant content and wham bam thank you Ram, your community interacts and you have dotcom dollars....