marketing

How to get the most from your lead scoring model

Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…

How AI will put the ‘kapow’ back into marketing

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…

Namibia’s ‘shithole’ video campaign reaches 600m users online

Earlier this month, we uncovered a novel advertising campaign subverting Donald Trump’s “shithole countries” remark. We thought it was pretty damn funny. And it…

Drive retention with a post-purchase ecommerce marketing strategy

Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…

How to build genuine trust with lead nurturing

In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

Need proof that content marketing is the future? Here it is

There is currently a heated debate going on between business owners across the globe: SEO vs. content marketing – which will do more for…

12 steps to assist you in your business-to-business online marketing efforts

If you’re considering the use of business-to-business digital marketing to assist your pursuit of marketing and business goals, it’s suggested to have a decent…

Experiential design: Helping brands stand out from the clutter

We live in an era of mass personalisation. Go to Nike, you can choose the colour of your shoes. At Mini, you can mix…

The biggest mistakes you are making with online advertising (and how they’re costing your business)

Digital has become such a pervasive layer in our lives, it’s hard to extract ourselves from it – much harder than television advertising (thanks…

It’s Loeries time again: here are some predictions on who could take home the bird

So it’s time to honour some of South Africa’s best creatives and campaigns again. Yup, it’s Loeries time again. The good folks at ‘i…

7 red flags that should tell you it’s time to change agencies

Marketing agencies have been having a tough time of late. Specifically the traditional agencies who are having to get to grips with new business…

Can the paid, owned and earned media model really be adapted for content marketing?

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…

This clever parody mocks every slick-but-meaningless brand video ever

Ever sit through an ad break, then reach the end and wonder exactly what the brand was trying to say? You’re not alone. In…

5 road rules for ethical content marketing

Imagine the busiest urban streets and intersections sans road rules or traffic signals. It would be chaos, and the risks would far outweigh the…

Facebook ads: pay up or get lost in the noise

If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion