South Africa’s State Information Technology Agency (SITA) is pushing back against the Department of Home Affairs (DHA) following media reports that the department wants…
How to get the most from your lead scoring model
Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…
Namibia’s ‘shithole’ video campaign reaches 600m users online
Earlier this month, we uncovered a novel advertising campaign subverting Donald Trump’s “shithole countries” remark. We thought it was pretty damn funny. And it…
Drive retention with a post-purchase ecommerce marketing strategy
Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…
How to build genuine trust with lead nurturing
In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…
