F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Hey C-Suite: use data-based marketing, just don’t be creepy
Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that…
Stop dithering about social ROI and just measure it
“How are we going to measure the ROI of our social media marketing campaign?” This question is often asked and I’m sure you have…
Wherefore art thou social media ROI?
As some of you may know, my first set of pieces for Memeburn dealt with the issue of ROI, of how it can be…
7 reasons businesses are still afraid of social media
Many small businesses are still afraid of opening their doors on the social web. These are the people who are the most comfortable with…
