Search Engine Optimisation

How user intent influences SEO success

If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert…

7 of the dirtiest tricks SEO agencies can pull

We have all heard the terms “black hat” SEO and “white hat” SEO; but what exactly are some of the downright nasty tricks that…

What is the half-life of good online content?

Everyone enjoys writing and reading good content but in the world of online, it carries extra benefits. After all, every SEO specialist worth their…

Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet

Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage…

Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet

Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage…

Is ‘quality content’ a Google red herring? [Analysis]

I’ve been writing about Google’s Panda algorithm change and the huge amount of pain that it’s caused for content websites since it was introduced…

HubPages CEO on Google’s Panda: Nothing seems to work!

I met with Paul Edmondson, CEO of HubPages, and Jason Menayan, Director of Marketing, to talk about how the publishing site is dealing with…

Good content density can help your SEO strategy

I recently embarked on an experiment with keyword density. We all know content is king but well written, properly optimised content is the main…

Outsource or keep search engine marketing in-house?

When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense…

Digital marketing: Next steps for startups

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known…

Tips on adjusting to Google’s Panda algorithm change

Google scared a lot of web masters when it unleashed the Panda, an update that made a massive impact on the web. A full…

The quest for the perfect search result

Head of Google South Africa, Stephen Newton, shares a few thoughts on where search is going and why the user is the ultimate winner…

Is SEO evil?

It’s an old debate, but always worth a good discussion: The Digital Edge podcast by Jarred Cinman and Saul Kropman is tackling the topic…

How tagging enhances SEO: An example

Here is a perfect example of how a comprehensive semantic tagging strategy can add to a site’s SEO (Search Engine Optimisation). Just did a…

Load shedding: Eskom announces Stage 2 amid cold front

Track SA’s ‘massive cold front’ with this tool

Black tech company sets sail in SA tech sector

Inside the unified fibre network project currently taking place in Lagos

Gold is about to hit its highest price in history

Minecraft esports league for Curro school learners

Samsung Galaxy Note 20 to be unveiled in August?

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Search Engine Optimisation

How user intent influences SEO success

7 of the dirtiest tricks SEO agencies can pull

What is the half-life of good online content?

Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet

Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet

Is ‘quality content’ a Google red herring? [Analysis]

HubPages CEO on Google’s Panda: Nothing seems to work!

Good content density can help your SEO strategy

Outsource or keep search engine marketing in-house?

Digital marketing: Next steps for startups

Tips on adjusting to Google’s Panda algorithm change

The quest for the perfect search result

Is SEO evil?

How tagging enhances SEO: An example

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