SEO

Google Engage SA: An attendee’s perspective

Leave it Google to begin a product launch with “speed dating”. Ten minutes with someone from Google South Africa. Agencies and individuals had the…

Outsource or keep search engine marketing in-house?

When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense…

The story behind Google’s search algorithms

The SEO industry has been thriving for a number of years, thanks to the fact that search ranking algorithms are constantly evolving and Google’s…

Digital marketing: Next steps for startups

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known…

The importance of the ‘long tail’ in SEM campaigns

At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…

How will Google+ make money?

Google+ is clearly Google’s most successful foray into the social web thus far, and it looks set to get a lot of usage. One…

3 digital marketing strategies startups need to get right from the start

Starting a new business is a bit like caring for your first born. Now while you don’t need to write a marketing strategy for…

SA sites caught up in Google PageRank 'carnage'

About a month ago, Google’s latest pagerank updates saw a number of major international news sites, A-list bloggers and local sites have their rankings…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

SEO