South Africa is experiencing extreme growth; from residential solar to iGaming, the country is evolving. As South Africans increasingly opt for internet gambling, the…
Google Engage SA: An attendee’s perspective
Leave it Google to begin a product launch with “speed dating”. Ten minutes with someone from Google South Africa. Agencies and individuals had the…
The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…
How will Google+ make money?
Google+ is clearly Google’s most successful foray into the social web thus far, and it looks set to get a lot of usage. One…
3 digital marketing strategies startups need to get right from the start
Starting a new business is a bit like caring for your first born. Now while you don’t need to write a marketing strategy for…
