Across South African households, a subtle shift is taking place. Parents are borrowing ideas from video games, fitness apps and loyalty platforms and applying…
Keeping up with Google’s Panda
Google has been making significant updates lately. Google Panda 2.3 Update is now live as part of a commitment to “return high-quality sites to…
Digital marketing: Next steps for startups
Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known…
The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…
How will Google+ make money?
Google+ is clearly Google’s most successful foray into the social web thus far, and it looks set to get a lot of usage. One…
