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All posts tagged "SEO"

  • 7 red flags that should tell you it’s time to change agencies

    Marketing agencies have been having a tough time of late. Specifically the traditional agencies who are having to get to grips with new business models and new ways of delivering value to their clients. Digital marketing is arguably the biggest ongoing disruption to the marketing industry since the advent of; well; since the advent of something else that was particularly disrupting. If your marketing agency ever utters any of the following seven things; it might be time to drop it for one which is riding the digital disruption wave better than Filipe Toledo (arb surfing reference). 'We don’t use inbound marketing;...

  • 13 basic SEO terms everyone should know about

    Many claim that the age of SEO is over. Do a search online for "SEO is dead" and you will see what I'm talking about. But I'd disagree: SEO is not dead --it's thriving and is still an excellent method for driving targeted traffic to your web properties. When people are looking for answers and solutions, more often than not they'll open their favourite browser to search for information. The internet is an information portal and there's no better way to find the answers you are looking for than by typing your question into a search engine. Search engines are constantly updating their...

  • Penalised by Google? Here are 3 steps to righting that

    So you pushed the limits in terms of link building -- you built links to your site that weren’t exactly squeaky clean or natural. Perhaps you used some blog networks, perhaps some low quality directory submissions, or even forum profiles. Who could blame you? Truth is, it worked for a while – but then one day you got a not-so-pleasant message from Google Webmaster Tools – the dreaded “unnatural links to your site” warning. You cringe, perhaps feel a little guilty, and hope that the impact isn’t too bad. But as the weeks roll by you watch your rankings...

  • Acing SEO on foreign soil: here’s what you need to know

    Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content – and, under the hood, an AdWords campaign on Google (or the equivalent for other search engines like Phoenix Nest for Baidu or Bing Ads for Bing and AdWords Editor for Yahoo!). This ensures that sites end up at the top (or thereabouts) in organic searches, or at least in a shaded box alongside or above search returns. Not doing it will mean all the money and effort of building a website has been for naught,...

  • Playing the hate game: agencies vs clients

    I get the pleasure of speaking to various people at multiple digital agencies thanks to my line of work and the complaint is universal: “clients have no idea how to brief us or what we can even do for them”. I also have the pleasure of seeing a fair amount of big corporates who are so bamboozled by their agencies that they have no clue if they’re going down the right path. The issue is fairly complex: agencies (in an effort to compete) are highly generalist. They’ll offer you services ranging from websites to SEO, SEM, strategy, social media and...

  • 3 ways to give your online reputation a serious boost

    Back in the day, your website was the only presence you needed to reach new customers. With all the buzz about social media and blogging, a business that wants to stay ahead of the game must engage and interact on a frequent basis on these platforms. Engaging on various social media channels brings a new set of PR and digital marketing responsibilities that must be integrated in your business if you want to protect and expand on the web. A well thought out social media marketing strategy is a good way to promote your business via the social web, but...

  • Social signals can enhance your SEO campaign: here’s how

    The digital world is evolving at a rapid rate and change is constant with digital marketing. 20 years ago, no one could have predicted where we are today and that we would have a “Google” that can determine the success of a business online. No one knew back then that a couple of keywords relevant to the services and products of a business could either create major success, or be their downfall. Change is imminent online and if you are in the SEO game I'm sure you have seen an article or five stating that SEO is dead. Rest...

  • An open letter to social media managers: the Sinead/Miley edition

    This is a parody of the open letter musician Sinead O'Conner sent to Miley Cyrus in response to the starlet's video for 'Wrecking Ball'. Dear Social Media Manager, I wasn't going to write this letter, but today I've been dodging phone calls from various industry blogs who wished me to remark upon your having said on Memeburn your career was designed to be similar to mine... So this is what I need to say... And it is said in the spirit of fatherliness and with love. I am extremely concerned for you that those around you have led you to believe, or...

  • Think ORM’s just about SEO? You’re seriously missing out

    Online reputation management (ORM) is a process of protecting your reputation online and finding opportunities for enhancing your image on the web. While the digital world has opened the door for everyone to connect, interact, relate and share valuable information, it has also opened the door for anyone to post negative comments and discredit brands online. This happens a lot and many brand reputations have been smeared in the process. Did you know that your reputation could be made or broken in 140 characters or less? While people may post negative comments or remarks for a couple of reasons, the...

  • For the love of all that is good in this world, write your content for humans — not robots

    If you are reading this, chances are you have heard about search engine optimization before and most likely about content marketing as well. You also might have received loads of emails from chaps abroad trying to convince you that your business cannot live without their SEO and content marketing services. I have received hundreds of those emails, but are they actually telling the truth? No. Your content marketing strategy for your digital marketing campaign should never be driven by your SEO requirements. It doesn't work. The customers you are trying to reach should always drive it. Don't think of "content...

  • Money grabbers giving zero guidance: avoid being burnt by your digital agency

    When something seems too good to be true, it normally is. Sadly this age-old adage applies to far too many digital communication “agencies” lurking around these days. I’m regularly faced with clients who’ve been badly burnt by their previous digital communication suppliers and have since developed negative impressions of the misunderstood medium. Unfortunately this shouldn’t be the case. Effective digital communication can have a direct impact on a business’s bottom line, generate new revenue streams and provide a two-way channel to engage with your audience. Best of all, your digital efforts are completely traceable. This means that you can...

  • Google’s Matt Cutts: +1s don’t affect search ranking

    It looks like Google's head of search spam Matt Cutts has threw the SEO crowd another curve-ball when he took to Hacker News to refute a recent Moz study, which claimed that there was a correlation between +1s and high search rankings. Cutts' main bone of contention, it seems, is the fact that correlation does not equate to causation. Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let’s start with correlation != causation. As specialist search news site Search Engine Journal points out, Cutts dispelled a...

  • Google is forcing a massive change in PR: here’s how

    I've long warned that PR companies would be subject to similar forces of disruption that have been destroying the media sector for the past decade. As with the media companies, their helter skelter basket to hell was waiting for them. But my friends in PR weren't entirely convinced because there was no clear cut challenge to their business. While they watched the boa constrictor technologies of the internet squeezing the profitability out of the media sector, the new media revolution had increased their business opportunities. They were so busy that they hadn't noticed Google's war on SEO, or that it was...

  • Self-driving cars: Google’s greatest act of obfuscation?

    It's remarkable how few journalists understand Google's business and how what it does or doesn't do affects massive volumes of commerce around the globe. If I were running the New York Times I would keep half-a-dozen journalists focused on Google 24/7 because it's that important. Instead, we get very little real coverage of Google and what goes on beneath the hood, because the mainstream media doesn't know much about Google at all. It's easier to write about self-driving cars than to delve into the complexities of Google's business. And Google loves to point people to its self-driving cars, because it's a red...

  • How fake press releases could kill SEO for real press releases

    SearchEngineLand has a very good, long look at the recent fake press release announcing Google's US$400-million acquisition of Wi-Fi company ICOA. PRWeb distributed the press release and said it slipped through its internal tests for "integrity." Danny Sullivan explains how PRWeb has become a popular distribution network for a lot of content, some of it shady, and how it ends up on well-respected newspaper sites: In the past, you'd get a press release out and hope newspapers might pick up the story, often using the release as a basis for writing their own stories -- ones that might be fact-checked, or sourced...