South Africa has crossed one of its biggest economic milestones of the decade, officially surpassing pre pandemic international arrival numbers and positioning itself for…
What lessons can we take into 2014 from one of 2013’s best Twitter exchanges?
Recently, UK service provider Tesco Mobile caused a welcome diversion from the November Blues when it engaged in a (by all accounts) spontaneous “Tweet-off”…
5 things Justine Sacco’s ill-advised tweet taught us about the nature of social media
Poor Justine Sacco. She is definitely not having a very merry Christmas. Caught in an international mess, sending out a tweet she thought was…
Staying ahead of the curve: 3 massive enterprise trends to watch in 2014
It’s that time of year again, when the technology seers and trendspotters start pontificating on what they believe will be the transformative or shape-shifting…
Building a hyper-local marketing strategy? Here’s how to get started
Hyper-local is the marketing buzzword du jour. However, getting your head around what is available and how and when to use the activities is…
