Advertising & Marketing

Email or automated software: Which is best for getting your business out there?

For Joe Public, trying to determine the best service to successfully promote his small business, taking a highly detailed look at the different capabilities of specialised marketing software applications and choosing between them can be difficult. So what is he to do? There are two main roads to take: either one opts for email marketing software or marketing automation software, though many people mistakenly think that these terms are interchangeable or are just fancy ways of describing the same thing. As ...

Video

What will a TED talk look like in 2023? [Video]

“Ideas worth spreading”. That’s the motto of the TED conferences. But what kind of ideas will be worth spreading in 2023, for instance? Ridley Scott offers a hint of what might on offer in a promotional video for his new film Prometheus. The film is intended as a prequel to his 1979 hit Alien. The plot reportedly follows the crew of the spaceship Prometheus in the year 2085, as they explore an advanced alien civilisation in search ...

News

Twitter brings promoted tweets to mobile

It seems that you can’t get away from advertising on Twitter -- even if you’re using its mobile app. Twitter announced yesterday that their promoted tweets will soon start appearing on their Android and Apple apps. Promoted trends and promoted tweets have appeared in search on the Twitter apps and mobile web for some time, and Twitter’s mobile site has included promoted accounts and promoted tweets in timeline for the last few months, but Android and iPhone users have had advertising-free ...

News

Real-name rules may force Sina to change the way it makes money

New government-enforced regulations may force Chinese internet giant Sina to change the way it makes money. According to the Wall Street Journal, the company is worried about an upcoming government edict that will force it to verify the identities of users on its immensely popular microblogging service Sina Weibo. The Journal reports that Sina posted a fourth quarter profit but that it had already noticed weaker advertising revenue in the current financial quarter. The government’s demand that Weibo accounts ...

Social media

Social media is great for crisis management, just be careful

We all know social media plays an important role in the way businesses communicate with each other and the general public. That's old hat by now. It could, however, also play an increasingly important role in the way businesses deal with a crisis. Tech research company Gartner reckons that by 2015, 75% of organisations with a roadmap for continuing operations under adverse conditions will include public social media services as part of their strategies for communicating in the midst of ...

News

Ford: Car and telecoms industries must cooperate to avoid ‘global gridlock’

Bill Ford Jr., the executive chairman of the Ford Motor Company used his keynote address at the Mobile World Congress in Barcelona last night to lobby for a stronger cooperation between mobile tech companies and the auto industry to avoid "global gridlock." Given numerous predictions that we will see global car ownership go from about one-billion to four-billion by 2050, Ford believes that unless these cars get smarter and become an integrated part of a larger and Internet-connected transportation system, ...

Startup news

New virtual prepaid card looks to bring online shopping to the masses

There was a time when you needed a credit card to shop online. Then a few pioneers engaged in some technical wizardry and brought out products that allowed you do use your debit card. But what if you have neither? A solution that allows for people who don’t have either to shop online would be particularly useful in emerging market economies, where large numbers of people might not have credit cards. Triloq Payment Services claims to have developed precisely such ...

News

Yahoo! joins the patent wars, sets its sights on Facebook

Yahoo! claims that Facebook is infringing on between 10 and 20 of its patents -- and if the social networking site doesn’t pay licensing fees, it will pursue legal action. According to a report by the New York Times, Yahoo! accused Facebook of using its patented technology without paying license fees in areas such as advertising, messaging, social networking and personalised webpages. Some of the technology is reportedly used in Facebook’s news feed and privacy settings. “Yahoo has a responsibility to its ...

Facebook

5 Factors that could be very dangerous to a post-IPO Facebook

facebook banner As part of the preparations for its looming IPO, Facebook has to disclose in its SEC filing some risk factors which could materially and adversely affect the company. These kinds of disclosures make for interesting reading, especially so because the destinies of tech companies can turn on a dime and change rapidly from day to day -- just look at what happened to MySpace and Yahoo!. Let’s take a closer look at some of these issues that Facebook, itself, has ...

Social media

Why the medical industry could do with a healthy dose of social media

Doctor greating patient One area that we spend a lot of time talking and often complaining about is our health. So it’s surprising that the healthcare industry is lagging behind when it comes to social media as this is where the conversation today is happening. It’s believed that the healthcare industry is almost 10 years behind other industries that are actively engaging with consumers and taking part in conversations in the social media playground. It seems prevalent to say that “Apple each day ...

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