In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
5 crucial steps to effectively managing your reputation and brand online
Most would agree that brand and reputation are intrinsically interconnected for any business. Reputation, much like brand, is nothing more than a perception, which…
Mobile paid search is seriously winning: here’s how
As we use our tablets and mobile phones more and more in everyday life; advertisers have to follow us. To illustrate my point; over…
‘Showrooming’ hurting your business? Don’t try to match the online experience
How would you like to be charged to get advice from an assistant in a camera shop or a PC reseller? Or if you…
Why the Publicis, Omnicom merger really could hurt Google, Facebook
The recent announcement of the Omnicom and Publicis $35bn merger to create the world’s largest advertising company, is all about gaining the upper hand…
