Lenovo made a bold statement at MWC 2025, unveiling a lineup of cutting-edge laptops, concept devices, and software innovations that showcase the company’s focus…
40+ amazing digital campaigns (Cannes)
Digital advertising campaigns are big business. Seriously big business. YouTube alone brought in US$876-million for Google in 2011. It makes sense too. Digital campaigns…
Branson vs The Crimson Bandit: Social skullduggery or advertising genius?
On 13 June Richard Branson, world-famous founder and leader of the Virgin Group, wrote on his blog that he had lost his diary. In…
How online tools can help determine the worth of a sporting sponsorship
It’s a good year to be talking about sponsorship effectiveness. A very good year. Sure, 2010 was a pretty good one too, but the…
Online advertising: Exorcising the business model ghost of media’s past
Print is dead. Television is dead. Terrestrial radio as we know it, is dead. What we are currently experiencing is the business model ghost…
