Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Drowning out internet noise through human filters
You may have a friend or two who you can always trust to tell you, with impeccable taste, which new films, albums, gadgets or…
‘Jennifer Aniston sex tape’ pokes fun at internet memes
In a smooth and elegant new advertising campaign for Smart Water, Hollywood celebrity Jennifer Aniston touches on all the popular memes of the day…
Churnalism: Journalism from press releases
Journalists love to write original stories but there is also a lot of re-write work that has to be done: quick shorts, events, announcements,…
It’s time for publishers to engage, the Facebook way
I hear similar sentences from bloggers and publishers all the time – “that was a great story but no-one saw it” or “you’ll a…
