Advertising and Media

Ted Cruz inadvertently helps Twitter porn account to 19000 more followers

Texas Senator Ted Cruz might’ve been the joke of Twitter yesterday when his account liked a pornographic video, but he has been a boon…

Make your video campaigns pop with these Twitter-endorsed tricks

As Twitter evolves from a social network reliant on short sentences to one that privileges video, content has never been more important for individuals…

Bell Pottinger ousted from PR body but South Africa isn’t happy just yet

UK-based public relations and marketing agency Bell Pottinger has been expelled from an industry trade body after its business with the Gupta-owned Oakbay Capital…

Those ‘fickle, unreliable, killer’ millennials are actually your customers

As businesses struggle with a number of challenges from a faltering economy to rising costs, analysts scan what’s happening in the market for reasons…

How location data can send your campaign in the right direction

From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your…

SA election simulator game: you ANC’n nothing yet

We’ve seen quite a few politically orientated games come out over the years, such as Democracy and Realpolitiks, but what about a local take…

Personalised marketing: Minority Report might not be so farfetched after all

Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled…

Once upon a time… business leaders thought stories were for entertainment only

We’ve all grown up with stories –we’re told fairy tales when we’re very little, then the stories continue through school – and especially when…

#IAmMuslim: powerful social campaign aims a blow at Islamaphobia

Every week seems to bring with it new incidences of Islamaphobia. Spurred by a growing migrant crisis and the recent terror attacks in Europe,…

SA publishers join up to create digital co-operative

Like it or not, programmatic advertising is going to play an increasingly large role in the digital publishing landscape. South Africa is not immune…

7 seriously innovative ways brands are using VR

Aside from games and movies, what else is possible with virtual reality? Well, there are actually quite a few innovative and mind-blowing ways we’re seeing VR…

Who really makes the decision to suspend your AdWords account?

Whether you call it getting sandboxed or Google slapped, or whatever name is popular these days, the result is the same. Google has suspended…

Instant engagement: the next step for online classifieds

Whilst the primary function of classifieds still is the bringing together of buyers and sellers, the proliferation of mobile technology has seen a change…

Mind the gap: why a content gap analysis is vital to content marketing success

A significant number of brands that have embraced content marketing now find themselves sitting on a large pile of content that yielded no results….

How to communicate digitally without compromising your customer data

Today’s digital-savvy consumers have high expectations of how they should be serviced by their banks, retailers, utilities and other personal service providers. Having evolved…

Keep up to date with Panama Papers leak through Reddit

Reddit is a pretty incredible source of cat photos, but it can also be used to keep current with some of the world’s biggest…

Digital agencies: flash-in-the-pan fad, or here to go the distance?

The digital space is fluid, changing rapidly to meet the demands of digital audiences – and playing within it means being able to adapt…

Panama Papers: 10 things you need to know about the world’s biggest ever leak

The term “Panama Papers” is about to become a major part of the global lexicon. That’s because it represents something very big: the largest…

3 content marketing mistakes that could kill your brand

When done right, content marketing has the potential to catapult your business into the limelight, earn you hordes of new followers, and drastically improve…

5 ways brands can avoid having their ‘authentic’ marketing backfire

Marketing and authenticity seem like strange bedfellows. The whole purpose behind marketing is to capture people’s attention and then persuade them to buy a…

3 key steps when conducting an online brand reputation audit

The way businesses approach marketing has seen a lot of shift in recent years. Internet has made it possible for new brands to market…

5 companies that will help you automate SEO-related processes in 2016

Although factors such as keyword distribution, domain age and URL structure still play a critical role in SEO, they are not really enough to…

Be like Netflix: 3 ways to spark creativity within your brand

Creative branding used to mean clever ads and witty catchphrases, but content alone isn’t enough in 2016. Creativity today is all about disruption, attacking…

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

How iGaming is becoming more accessible in South Africa

HP Ditches the 15-Minute Wait: Is This the End of Customer Service Hell?

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Koop’s AI Housekeeper: Could This Be the Solution to SA’s Startup Compliance Headache?

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs