Advertising and Media

Up until recently, television advertiser’s ability to optimize and direct content was relatively limited – beyond targeting certain media markets, channels or TV programs,…

Remember when marketing executives had to convince their bosses to put time and resources into “that internet thing”? Well, bar a few stubborn hangers-on,…

Parents know what it’s like to lose track of their kids when it comes to communication. Children grow into a space influenced by the…

WPP’s slew of South African agency acquisitions shows no signs of slowing down. The massive holding company on Wednesday announced that it had acquired…

South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to take a holistic approach…

Industry leaders and business owners may sometimes use content marketing and native advertising interchangeably. On the contrary, though, the two are completely different forms…