Advertising and Media

The future of advertising agencies: technology killed the ad man

An article published in Ad Age quotes Kimberley-Clark CMO, Clive Sirken predicting that the advertising agency of the future will adopt an Uber-like approach:…

Email marketing is still relevant, ignore it at your peril

Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of…

WWF’s new interactive map visualises South Africa’s current water crisis

South Africa’s experiencing one of its worst droughts this side of the millennium, with water levels in storage systems across the country down around…

4 viral marketing lessons from the Pokemon Go craze

If by now you don’t know what Pokemon Go is, you are truly out of touch with digital reality. Pokemon Go has taken the…

Game of Thrones meets Pokemon in epic, artistic mashup

You’re probably sick of Pokemon Go by now… aren’t you? Well then, sit back for some inspired news. Massively talented Deviantart user Sketch BGI…

First Person podcast’s latest episode explores BDSM, sexual empowerment

Human interest podcasts have really taken off since the likes of NPR’s Serial captured listeners back in early 2015. But while Serial focused on…

Musical marketing: brands should fine tune campaigns using music

F and F-sharp — two simple bass notes that define the classic thriller Jaws. That score still effectively strikes a chord of suspense and…

What will your digital marketing toolkit look like 5 years from now?

As marketers today, many of us already feel a bit overwhelmed by all the new things going on – after all, how many of…

Here’s what you should take from the Cape Argus’ student-edited #FeesMustFall edition

On Thursday Cape Argus editor Gasant Abarder announced that the newspaper had taken up a challenge issued by students involved in the #FeesMustFall protests…

First page search rankings are no guarantee of success: here’s why

In the not so distant past, your SEO success was measured by whether or not you ranked on the first page of a Google…

Traditional agencies dominate 2015 Loeries rankings

The Loeries, South Africa’s most prominent advertising awards showcase, has announced its official rankings with the traditional big agency players continuing to dominate. Taking…

5 steps to ensuring better ROI from data

To remain relevant in a world where digital disruptors such as Amazon, Uber and AirBNB have built global businesses through data-driven technology and consumer…

Online destination marketing done right: take me to the Kasbah, by way of Google

When you think Morocco, think the movie Casablanca. Imagine Bogart, Ingrid Bergman and you and the wife having a whisky together down in Rick’s…

5 things you need to know about connecting with Millennials through content marketing

In terms of spending, millennials are breaking records left and right. This is why it’s so important to reach this generation with smart content…

The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is…

Bucks or balls? Why SA’s ad industry needs to figure out what it really wants

FNB and the Bureau for Economic Research (BER) revealed this week in their Consumer Confidence Index (CCI) that sentiment in the market is almost…

Content marketing does not equate to content marketing success

Every digital marketer is jumping on the content marketing band wagon, and with a huge collection of historical data available to us. It’s no…

Reddit officially lifts the curtain on publication site Upvoted

Reddit is officially as big as Brazil. In terms of population size at least the link-sharing platform now boasts a massive 202 million monthly…

5 irrational justifications for traditional media advertising that digital media chews up and spits out

Digital media is anything in the online world that provides an opportunity to reach an audience with a message or to prompt an action…

Could the billboard benefit from the rise in ad-blocking tech?

As media consumption has become more technologically diverse, so techniques for ad avoidance have become more technologically sophisticated. While for many of us, ad…

TCL South Africa Unveils 2025 Mini LED TV Range with Wide Viewing Angles

RIP Skype Microsoft Pulls the Plug on a Digital Pioneer

SITA pushes back as Home Affairs eyes IT exit

EmpowaEntrepreneurs 2025 Targets Africa’s High-Growth Founders and Investors

French No-Code Pioneer Tinkso Secures Strategic Investment from SA Entrepreneur Henk Pretorius

IBM Think 2025: Enterprise Gen AI Moves Beyond the Hype

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV