HONOR has been making waves in the smartphone industry with its innovative approach to durability and functionality. In 2025, the company continues to build…
The power of an authentic marketing campaign (and how to create one)
We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would ever fall for that?”…
How to set realistic goals with your social media strategy
Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can…
A digital customer experience revolution could save the brick and mortar store
The retail model of the future will be a radically different experience from today, largely driven by the changing shopping demands of the younger…
Are South African marketing pros missing out on the micro-moment opportunity? [Part 1]
Most South African marketers understand that smartphones and other mobile devices are radically reshaping their customers’ behaviour by giving them access to personalised services…
