With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
From Aristotle to AI: the evolution of storytelling [Digital Edge]
Stories are the organising principle of reality. That’s as true today as it was at the dawn of human consciousness. But the way we…
10 rules of engagement for effective content marketing
We have all heard that content marketing is new wave of marketing, and that if you are not in content marketing you stand to…
The ‘so what’ marketing analysis on the growth of mobile in South Africa
It’s an obvious truth that South African mobile penetration is at an all-time high. The Cape Times has just reported a 100% rise in…
5 ways to avoid a social media brand implosion
Social media is nothing more than an ongoing, ever-changing conversation. The discussion topics are varied – sometimes obscure – and the tone and landscape…
