Why Premium Devices Matter In South Africa’s competitive mobile market, networks are no longer just fighting for subscribers. They are fighting for the country’s…
Why do so many social media influencers suck at driving conversation?
Over the past few years, the phenomenon of online social media influencers has garnered the attention of the digital marketing industry. Clients have taken…
Why programmatic buying should be a core part of your marketing strategy
Programmatic buying is sweeping across the world of marketing and advertising, bringing with it new opportunities for brands to improve customer engagement, enhance media…
Social media customer care – a job for marketing or the call centre?
While most businesses today are employing some sort of social media strategy, many are still very slow to respond to customer support issues and…
ShowMax: the good, the bad and the Naspers conundrum
Naspers’ video on demand (VoD) service ShowMax launched late yesterday. It comes with a reasonably large library (including plenty of classic South African series…
