Advertising and Media

5 digital marketing lessons you can learn from trade shows

Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a…

POPI: there are actually massive positives for digital marketing

With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they…

ShowMax: 7 things you should know about Naspers’ new VoD service

Naspers today officially launched its ShowMax video on demand (VoD) offering. The Johannesburg launch followed more than a week of media reports around the…

It’s official: Naspers launches video streaming service ShowMax

Naspers today officially announced the launch of ShowMax, its Netflix-style online streaming service. At an event in Johannesburg, the emerging markets internet and media…

8 things you need to know about lead generation for software businesses

Your marketing team’s job is to generate leads. Indeed, lead generation takes a primary role in your business’s marketing division. Today’s lead generation tactics…

Flash, with substance: how Apple mastered the art of the product launch

Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping…

Apple releases Apple Music ads to promote the ‘Discover’ feature

Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings…

Is mobile marketing really still effective?

Our fascination with the digital sphere, and its all-pervasive impact on our lives has seen us become engrossed with our cell phones. They have…

What does Google and Facebook’s mobile ad dominance mean for advertisers?

According to digital marketing research company eMarketer, Google and Facebook together now have control of 75% of the global mobile advertising market. Facebook has…

Beyond writing: 8 alternative content marketing ideas and how to leverage them

If you have ever doubted the importance of content, and content marketing before now is the time to put your mind at ease. The…

Online marketing has a serious gender bias problem and no idea how to fix it

Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often, those discussions are based…

So the advertising way of thinking is dead. What now?

I was almost tempted not to write this article, because among most of my peers (agency / digital / technology folk) this subject is…

4 reasons why your content marketing strategy is failing

Content marketing’s easy right? All you need to do is write a blog, post it to your site and watch all your new customers…

Jawbone founder: the web hasn’t really empowered average people the way it promised to

Opinions are everywhere, pretty much everyone in the world has them. These opinions have a right to be aired irrespective of who you are,…

Link building: how to recover from Google labelling you a spammer

Life is great for you at the moment. Your website is ranking well and gaining momentum as each day passes by. Right now your…

Twitter’s self-serve ad products hit South Africa

Starting today, small businesses in South Africa will have full access to Twitter’s full range of self serve advertising products, including Tweets and Accounts….

25 of the best bloggers operating in Africa today

The blog is dead. Except it’s not. It’s just become so fundamental to our every day experience of the web, that we tend to…

Memejacking: 4 examples of brands making the most of viral memes

While memes are mainly for fun and entertainment, there is a lot of marketing potential behind them. Memes have been described as being “infectious.”…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China