Advertising and Media

Cannes Lions: Pharrell, Tim Berners Lee, and RTs from Busta Rhymes

Hello again, so as midweek approaches at the Cannes Lions I have I think finally moved from being overwhelmed to acceptance and just going…

How do you keep the socially conscious, hyper-connected generation interested in your product?

Short attention spans, flicking through multiple open internet tabs and having at least two windows open at once, this is the scenario your brand…

What does the future of SEO look like?

Every year you’ll find a barrage of content about SEO in that year and what takes to be successful and everything else. Like most…

Cannes Lions Day 2: Marilyn Manson, Snapchat and Airbnb

You know that slightly uneasy feeling you get when overwhelmed by an excess of choice? Well that’s kind of what my second day at…

Should SA agencies adopt the ‘lean advertising’ model

If you haven’t heard the expression ‘Lean Advertising’ yet, and you work in marketing, you soon will. Noted Kiwi adman James Hurman is pushing…

Day 1 in Cannes: Cannespiration and selfie sticks

Picture an Englishman in 30 degree heat by the beach in the French Riviera surrounded by glamorous well tanned advertising creatives and “the French”….well…

3 ways men and women respond differently to marketing, according to science

We’ve read about how men are from Mars and women are from Venus. We’ve even observed the stark differences in behavior between ourselves and…

10 years on, we’re still getting Facebook ROI all wrong

As Facebook celebrates its 10th anniversary with record advertising revenue and more than a billion users, most marketing types admit they’re still not sure…

3 quick ways to up your mobile marketing efforts in Africa

Africa’s mobile revolution has been the subject of much discussion for businesses looking to target the continent’s growing consumer population using mobile phones. That…

5 things content marketing can learn from Klout’s aggregation tool

The infamous social media platform Klout recently announced that it has added content aggregation to its functionality. Users will now be able to create…

5 things you need to kickstart your mobile campaign

The evolution of mobile phones into more than just physical calling devices has opened up brand new ways of promoting your brand, services, and…

The 5 stages of the evolution of content marketing… and why we should be talking to geeks

By now, we’ve all realised that content marketing is the new black: a trend that’s unlikely ever to go out of fashion. This is…

10 pieces of consumer tech that have transformed PR over the past decade

While we may not yet have the hover boards, flying cars and self-lacing shoes promised in 80s cult movie Back To The Future, the…

Roll out the red carpet: Webfluential launches Africa’s first continent-wide blogger awards

South African startup Webfluential, a platform that aims to connect South Africa’s most influential web users, is launching Africa’s first blogger awards. The startup…

Facebook ads: pay up or get lost in the noise

If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….

Untangling the future of PR: Q&A with Press Friendly founder Joel Andren

Press Friendly is the startup du jour that is being heralded by both PR Flacks and Journos as the future of PR. Dodging the…

10 simple ways to make a rickety client/agency relationship unbreakable

Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships – between client and agency, between agencies, and even…

Acing SEO on foreign soil: here’s what you need to know

Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content…

TCL South Africa Unveils 2025 Mini LED TV Range with Wide Viewing Angles

RIP Skype Microsoft Pulls the Plug on a Digital Pioneer

SITA pushes back as Home Affairs eyes IT exit

French No-Code Pioneer Tinkso Secures Strategic Investment from SA Entrepreneur Henk Pretorius

IBM Think 2025: Enterprise Gen AI Moves Beyond the Hype

Altron FinTech Index signals modest household recovery, but affordability gap persists

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV