Advertising and Media

3 ways men and women respond differently to marketing, according to science

We’ve read about how men are from Mars and women are from Venus. We’ve even observed the stark differences in behavior between ourselves and…

Unleash the power of retargeting to drive better ROI from digital advertising

Today’s customer flits from device to device during any given day – perhaps browsing the Web on a smartphone while waiting in a queue,…

Valuable content: how it can be used to unlock customer equity

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often…

Why you should consider replacing airtime giveaways with sponsored call marketing

Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It’s an instant reward that the…

What does Apple News mean for SA publishers?

Apple introduced its latest app, Apple News on Monday 8 June 2015, in California, however it will officially launch with iOS 9 later this…

Augmented Reality: a marketing primer

“When you think of any aspect of life or work, augmented reality is completely going to change how we do it.” – Ori Inbar…

10 pieces of consumer tech that have transformed PR over the past decade

While we may not yet have the hover boards, flying cars and self-lacing shoes promised in 80s cult movie Back To The Future, the…

Roll out the red carpet: Webfluential launches Africa’s first continent-wide blogger awards

South African startup Webfluential, a platform that aims to connect South Africa’s most influential web users, is launching Africa’s first blogger awards. The startup…

Facebook ads: pay up or get lost in the noise

If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….

Untangling the future of PR: Q&A with Press Friendly founder Joel Andren

Press Friendly is the startup du jour that is being heralded by both PR Flacks and Journos as the future of PR. Dodging the…

10 simple ways to make a rickety client/agency relationship unbreakable

Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships – between client and agency, between agencies, and even…

Acing SEO on foreign soil: here’s what you need to know

Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content…

11 of the most viral hoaxes in internet history

The internet is good for a lot of things. Perhaps most importantly though, it has fundamentally changed the way we access information. Nowhere has…

Broken little things: why creative and business minds need unification more than ever

Adding to industry predictions for 2014, I feel the need to share something that has been on my mind for quite a while now….

Towards a properly measurable industry: the state of digital [IAB]

The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB)…

Naspers company attacks Google over international tax practices

Google is once again under fire for its international tax practices. This time though, the flak isn’t coming from an international government, but South…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China