With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
You need to focus your marketing efforts on search intent: here’s why
Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward…
Setting goals on social media is absolutely imperative
Unbelievable as it may seem, you’ll still find many stating that social media marketing is a waste of time, money, effort, and how much…
How do you go about managing brand and reputation risk when your customer has a louder voice?
Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where…
Trust the tracking: 3 strategies for getting customer buy-in
These days, customers are incredibly skeptical of how companies handle their personal information. A recent study found that 83% of consumers are aware of…
