Lenovo made a bold statement at MWC 2025, unveiling a lineup of cutting-edge laptops, concept devices, and software innovations that showcase the company’s focus…
Stitch Video: unlocking Africa’s growing video ad industry
Having been responsible for launching one of the first video ad exchanges, Adapt.tv, which was then later acquired by AOL for over US$400-million, Chris…
How do you go about managing brand and reputation risk when your customer has a louder voice?
Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where…
Trust the tracking: 3 strategies for getting customer buy-in
These days, customers are incredibly skeptical of how companies handle their personal information. A recent study found that 83% of consumers are aware of…
Why Africa’s mobile games should become powerful marketing tools #MWA2015
Even though the opportunities for them are quite vast and numerous, mobile game companies in most parts of Africa are still trying to crack…
