Hisense is making a deliberate play for South Africa’s growing gaming and hybrid-work audience with the launch of its latest monitor lineup, led by…
Throwing shade on the timeline: 4 golden rules of personal brand strategy
It’s a jungle out there, and there’s nowhere to hide. You’re going to have good days and bad days, and when everyone from your…
Having data is great, but you have to know to use it
Against the backdrop of a tight economy and shrinking budgets, the most successful agencies and marketers will be those who know how to use…
New Sapa twist: news sites to haemorrhage content, lose readers?
When the South African Press Agency (Sapa) closes its doors on 31 March, news sites across the country could face a massive content crisis….
Customer-everything: the digital era’s biggest marketing change
The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must…
