Advertising and Media

FaFing: the communication process you need to adopt right now

FaFing or fire and forgetting is a digital communication process that makes for great business practice and could possibly be the most valuable process…

SA online media could soon get code of ethics, regulatory system

The Interactive Advertising Bureau South Africa (IAB), a voluntary non-profit body which represents the interests of the South African digital industry, has announced that…

Is SA making the most of Skype’s advertising opportunities?

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and…

4 years on: 4 reasons why Bloomberg West is the best tech TV show

Four years ago this March, Bloomberg TV made the (then) unusual decision to create the only daily business news TV programme focusing exclusively on technology news. Called…

Maximising customer conversations across a complex media landscape: what you need to know

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with…

New Santam ad shows what foreigners think of ‘one of a kind’ South Africa

Ever wondered what foreign tourists talk about when they return home after a visit to South Africa? Is it the country’s people, its wildlife…

24.com steps into the SAPA void, launches news agency

24.com, the digital arm of Media 24, has announced the launch of its own news agency. The new service, which is set to launch…

There’s growth in the global ad industry, but massive problems with mobile ads

Ingrid Lunden reports on the latest forecast on global advertising markets from advertising agency ZenithOptimedia. Global ad spend in 2013 will see steady growth…

Catching the eye: how to do it in the digital space

Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…

Samsung taps classic TV, movies for Galaxy Gear ad

Samsung’s been pretty adamant that the Galaxy Gear isn’t a smartwatch — the Korean tech giant prefers to call it a lifestyle companion —…

Digital media planners: enough with the stats, speak English

For years, above the line media has used Gross Rating Points (GRPs) as a benchmark. This is how agencies and their clients can attribute…

Real time bidding is how it started: is programmatic buying the future?

Media buying is changing. We have all heard about how Real Time Bidding is growing in all developed digital markets and how it has…

8 of the worst tips about content marketing and going viral

I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice,…

5 ways tech is changing the face of journalism (but not the internal organs)

From tablets to Twitter and smartphones to social media, the way we produce and consume news will never be the same. As with almost…

Need a superhero? Mnet Movies has your back

The days when having an innovative advertising campaign meant sending a load of bloggers your product or inviting them to a snazzy event are…

Darn it, the NSA broke the web’s shiny new advertising model

In the throes of the Publicis Omnicom merger, speculation is rife that the advertising world is due for a sea change, with more big…

Does your online marketing department stay in the trenches or go over the top?

During World War I there were two types of soldiers in the trenches. One type played a support role in terms of logistics, communication,…

Jeff Bezos’ customer-focused vision won’t save journalism

So much for that momentary spark of optimism that Amazon billionaire Jeff Bezos would save journalism by relaunching his Washington Post newspaper, with a…

How consumers are taking a central role in brand stories

Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China