Advertising and Media

New Sapa twist: news sites to haemorrhage content, lose readers?

When the South African Press Agency (Sapa) closes its doors on 31 March, news sites across the country could face a massive content crisis….

Customer-everything: the digital era’s biggest marketing change

The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must…

SXSW Day 1: New media challenges in a world (still) dominated by traditional media

This week Snapchat’s value jumped to US$15-billion after Alibaba invested some US$200-million in the mobile messaging company. It’s something that on day one of…

Google owns the lion’s share of SA online advertising space, mobile still tiny

The South African online advertising space is growing, bringing in revenues of more than R1.3-billion a year. That’s good, but before any agency owners…

FaFing: the communication process you need to adopt right now

FaFing or fire and forgetting is a digital communication process that makes for great business practice and could possibly be the most valuable process…

SA online media could soon get code of ethics, regulatory system

The Interactive Advertising Bureau South Africa (IAB), a voluntary non-profit body which represents the interests of the South African digital industry, has announced that…

Is SA making the most of Skype’s advertising opportunities?

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and…

Branded utility: why it’s not just about apps

Branded utility is not just a tool or tactic — it is far greater and how a brand perceives marketing as an integral part…

Beating the buzz: don’t let trends destroy your digital creativity

The start of every year is littered with what industry experts and others foresee to be the biggest things to happen in the year….

There’s growth in the global ad industry, but massive problems with mobile ads

Ingrid Lunden reports on the latest forecast on global advertising markets from advertising agency ZenithOptimedia. Global ad spend in 2013 will see steady growth…

Catching the eye: how to do it in the digital space

Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…

Samsung taps classic TV, movies for Galaxy Gear ad

Samsung’s been pretty adamant that the Galaxy Gear isn’t a smartwatch — the Korean tech giant prefers to call it a lifestyle companion —…

Digital media planners: enough with the stats, speak English

For years, above the line media has used Gross Rating Points (GRPs) as a benchmark. This is how agencies and their clients can attribute…

Real time bidding is how it started: is programmatic buying the future?

Media buying is changing. We have all heard about how Real Time Bidding is growing in all developed digital markets and how it has…

8 of the worst tips about content marketing and going viral

I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice,…

5 ways tech is changing the face of journalism (but not the internal organs)

From tablets to Twitter and smartphones to social media, the way we produce and consume news will never be the same. As with almost…

Need a superhero? Mnet Movies has your back

The days when having an innovative advertising campaign meant sending a load of bloggers your product or inviting them to a snazzy event are…

Darn it, the NSA broke the web’s shiny new advertising model

In the throes of the Publicis Omnicom merger, speculation is rife that the advertising world is due for a sea change, with more big…

Does your online marketing department stay in the trenches or go over the top?

During World War I there were two types of soldiers in the trenches. One type played a support role in terms of logistics, communication,…

iGaming FAQ: Answering the Most Common Questions for South African Players

AI’s $4.8 Trillion Explosion – Will Africa Get a Slice of the Pie?

10 Must-Know Photography Tips for New Camera Owners

AI in Recruitment: How Blue Pearl is Transforming Hiring for Modern Businesses

enza Secures $6.75M Seed Funding to Revolutionize African Payments

MGX’s $2 billion investment in Binance marks historic institutional backing

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Tires and tariffs

Also is Rivian’s e-bike and tiny EV future

Ranger 3.0 V6 Platinum double cab review