The Boardroom ViewIn South African boardrooms, AI has shifted from curiosity to competitive necessity. Executives are asking not whether to adopt AI, but how…
If print is really dead, why are people still launching magazines?
Print is dead. It’s a refrain we’ve heard so often over the past few years that it has to be true, right? When it…
6 ways to ensure your social customer-service efforts rock this holiday season
Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. While my…
There’s absolutely no reason for publishers to panic about programmatic buying
The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers. This approach…
Searching for association: why reinvention isn’t just about product
Have you ever played that game where one player says a word and the other player says another word that they associate with that…
