TCL Electronics has officially launched its 2025 range of Mini LED TVs in South Africa, introducing cutting-edge display technology, massive screen sizes, and cinematic…
Content trickery will only alienate your audience
Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader if they…
Searching for association: why reinvention isn’t just about product
Have you ever played that game where one player says a word and the other player says another word that they associate with that…
What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have…
Planned spontaneity: why great campaigns need more than just data
When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes…
