Advertising and Media

Digital display marketing is revolutionising retail: here’s how

There’s no doubt that when you’re looking for maximum impact, digital is the way to go. It’s fast and cost effective and allows for…

In online marketing? You need to form intimate relationships to really reap the rewards

The Wikipedia definition of intimacy starts as follows: “Intimacy generally refers to the feeling of being in a close personal association and belonging together….

Embracing the age of the customer: where content and commerce come together

According to an Accenture Industry report, 68% of Millennials (those born between 1980 and 2000) demand an integrated, seamless online experience, regardless of the…

Are all QR codes created equal?

The QR code has had a rocky road over the past two decades. Initially developed for the automotive industry in Japan in 1994, a…

Personalisation should always be the number one goal in all your digital marketing efforts

In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated that: “Personalisation will enable firms…

Had a great year so far? Here’s how to stay ahead of the digital marketing game

If you’ve had a great year so far in terms of marketing online, well done! If your digital marketing campaign was successful the previous…

Pitching bullshit: the art of selling online metrics

A while back Liz Gannes of AllThingsD, reported that pageviews, unique views, registered users, and many other forms of metrics used to define online…

Ad-free blog raises $100k in subscriptions six hours after launching

If you want to survive online, you need ads. It’s just common sense, even Facebook and Twitter eventually figured out that you need ads…

Self-driving cars: Google’s greatest act of obfuscation?

It’s remarkable how few journalists understand Google’s business and how what it does or doesn’t do affects massive volumes of commerce around the globe….

The best ads of 2012: Coca Cola, Chevy and McDonald’s

It’s that time of year again where every second article you read is a top 10 list of this or that, so I thought…

12 of Memeburn’s most popular articles in 2012

It’s been a big year in tech. Red Bull Stratos’ mission smashed through the previous records for most concurrent live views when eight-million people…

eBay says mobile ads are ‘not worth it’, will not feature in its apps next year

While the online ad space is increasingly dominated by voices pushing for advertisers to go mobile, it seems that at least one ecommerce giant…

Deck the halls: 10 of 2012’s top Christmas ads

It’s that time of the year again. Trees are covered in snow (real or fake depending on what hemisphere you’re in), the malls are…

The 20 most popular ads on YouTube in 2012

A good ad does more than make us remember the name of the company and product being sold. It draws us in, makes us…

Why every SEO pro should be using Google Data Highlighter

If you are an SEO professional or a business with a website that list events like a blog covering the latest concert dates for…

Microsoft woos devs, hypes up Windows licenses and ‘potential’ customers

If you thought Microsoft’s billion dollar plus Windows 8 ad campaign was just about getting ordinary people to buy its product, think again. The…

Pageview journalism: economic reality or capitulation to pop culture whims?

Ryan Holiday, writing for the New York Observer, has discovered something very important about the media industry today: The widespread belief is that the…

Where are you going to buy and what will influence you in 2013?

It’s no real surprise to anyone that people still spend more time shopping in the real world at the moment; but could we see…

10 practical must-do SEO tips for the non-SEO guru

Search Engine Optimisers (SEO’s) know that search engines have a very complicated scientific algorithm that they use in order to determine which web pages…

Microsoft: IE sucks… less

The latest marketing ad for Internet Explorer is refreshingly honest. Rather than making big, bold claims about the browser it lists the marginal bits…

Broadband Africa Forum 2024

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China