Everlytic marked its 15-year journey with an exclusive Partner Connect Breakfast, bringing together agents, resellers, and industry leaders to celebrate trusted relationships and showcase…
Context is king in the next wave of digital marketing
I recently attended a discussion with some colleagues and key clients WPP STREAM Africa, around how to target digital marketing messages at an elite…
Give your audience choice, don’t use non-skippable YouTube ads
Imagine walking in a mall, browsing through the shops and suddenly an invisible barrier appears in front of you, forcing you to now spend…
Social media marketing: creativity is not enough
Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can…
Digital marketing in 2015: it’s all about transparency and personalisation
Avi Dan of Forbes Magazine recently revealed what he predicted would be the top 10 future trends for 2015 in marketing. Two trends caught…
