The Development and Reform Commission of the Shenzhen Municipality recently hosted the China (Shenzhen) – South Africa Investment Promotion Conference at the Bank of…
How to get the most from your lead scoring model
Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…
Drive retention with a post-purchase ecommerce marketing strategy
Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…
How to build genuine trust with lead nurturing
In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…
Watch: Sassy Namibia invites Americans to visit its ‘shithole’ country
They say no publicity is bad publicity, and they may be right in the case of Namibia. This week marked the second time the…