ChatGPT may only be the tip of the iceberg when it comes to incoming AI (Artificial Intelligence) tools for marketers. There are more AI…
Could AR be the shot in the arm print so desperately needs?
As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality…
Could AR drones be the future of journalism?
We’ve all read stories about how remote control drones have been used in war in Afghanistan and Pakistan. Some of us may even know…
Could in-store navigation tech be a shopper’s worst nightmare?
So GPS is great, but it has its limitations. As soon as the satellites can’t see you; your signal is lost. This is particularly…
Even teenagers don’t care about AR apps and QR codes
Last year, it looked like augmented reality apps were on the cusp of becoming mainstream as numerous ad campaigns and mobile apps started to…
