On January 20, 2025, during President Donald Trump’s inauguration festivities at Washington D.C.’s Capital One Arena, Elon Musk made a hand gesture that ignited…
New Facebook features make it easier for advertisers to measure campaigns
Facebook depends on ads. Without them, it pretty much has zero revenue. It makes sense then that it’d want to make things as easy…
What you need to know about becoming an industry brand advocate on social media
Brand advocates — another buzz term making the rounds online. You’ll find plenty of articles, blog posts, white papers and ebooks explaining that social…
Why do so many social media influencers suck at driving conversation?
Over the past few years, the phenomenon of online social media influencers has garnered the attention of the digital marketing industry. Clients have taken…
Facebook sees a billion users in one day
More than one-billion people used Facebook on Monday. Yup, that’s right, nearly one-seventh of the world’s population logged on to the big blue social…
