OpenAI has launched GPT 5.2, a major model upgrade now available in both the API and ChatGPT. It is described as the company’s most…
What do you need to know about unlocking the power of social authority?
Social authority online is not a nice to have anymore, but a must have. It’s important to your own digital footprint, target audience, current…
Marketing Padawans: you don’t know the power of the event hashtag
You see hashtags on Twitter all the time, my young apprentice. In fact, you’ve probably used them in your everyday twittering. When you want…
Facebook revamps Notes, now looks ready to take on Medium, Tumblr, Blogger
Facebook Notes is about to get a massive makeover, with the feature set to take on features more usually associated with dedicated blogging platforms….
Engagement shouldn’t always be the main goal with social media
Engagement. This word is so overused in regards to social media. By now, I’m sure you have heard and seen articles, blog posts, tweets,…
