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Social

  • Facebook launch event — [Live blogging]

    Way back in February of 2010, Michael Arrington wrote on TechCrunch that "Facebook is completely rewriting their messaging product and is preparing to launch a fully-featured webmail product in its place, according to a source with knowledge of the product. Internally it’s known as Project Titan. Or, unofficially and perhaps over-enthusiastically, the Gmail killer." Facebook has been in lockdown all summer long developing a range of new features, and commentators are expecting big things from the event. Memeburn's San Francisco correspondent Kevin Grant is blogging live from the event... Cool crowd here, lots of technorati: Robert Scoble, Charlene Li, & Dan...

  • Five reasons you might choose Facebook Mail over Gmail

    Today marks the beginning of a new age -- at least that’s what the folks at Facebook’s PR department would like us to believe. The momentous event? Facebook are believed to be launching fully fledged email capabilities for all their users. (Memeburn's Silicon Valley correspondent Kevin Grant will be live tweeting and writing from the event on this site: 10am San Francisco time; 1:30am Asia-Pacific Time; 8pm Central African Time CAT) That means all Facebook account holders will soon be able to send and receive emails from their own @facebook.com address. This is a huge leap forward from Facebook’s somewhat...

  • Five reasons why politicians should embrace social media

    As recent news has shown, the South African government has started showing a significant interest in the media. Take, for example, the highly controversial Protection of Information Bill which is seeking to restrict mainstream media and, in my honest opinion, to impose yet another layer of control by our seemingly well-intentioned and morally-astute government over the equally well-intentioned and morally-astute opinions of the media. Social media is not escaping the government's scrutiny either. Certain factions are poking their un-splintered, un-calloused and un-woodworked fingers into social media, even suggesting a method of control over a medium that is so...

  • Google vs Facebook: Which strategy will win?

    Google's most important launch this year was its recent debut of Google Instant search which cuts user search time by as much as 40%. Google users are collectively saving 11 hours per second. That means 11 hours per second being spent away from Google search. Google is betting it that if its users spend less time on search then it will make more money. This is a different strategy from that of Facebook which wants to be the stickiest place on the Internet. With rumours of the social network launching a new mail service to rival GMail, Facebook is about to...

  • Facebook to launch Gmail killer?

    Facebook, rumoured for some time to be planning its own email service, may finally be on the verge of doing so in a move that would send a shot across the bow of Google, Yahoo! and Microsoft. TechCrunch, a leading Silicon Valley technology blog, reported on Friday that the social network plans to announce a Web-based email service complete with @facebook.com addresses at an event in San Francisco on Monday. On Saturday the site engaged in some sleuth work, scanning various Facebook domains including mail.facebook.com, to try predict exactly what the social network would be announcing. "This whole Facebook Mail...

  • After The Social Network, 5 geek stories Hollywood should tackle

    In my opinion, The Social Network is a great movie. Director David Fincher has cleverly taken Aaron Sorkin's screenplay and converted it into a riveting drama which highlights the rise of Mark Zuckerberg and Facebook, the world's most popular social network. Zuckerberg is portrayed as an eccentric genius, a geek in every sense of the word, complete with social inadequacies and a train-smash relationship with his girlfriend, Erica Albright. But gone are the days when rejection meant going out, getting hammered and punching someone random in the nose and then waking up with the worst hangover ever. No. Geeks,...

  • Five lessons learned from Big Brother’s Facebook strategy

    Love it or hate it, Big Brother remains one of the biggest television success stories ever in Africa. The fifth season - Big Brother Africa (BBA) Allstars - drew millions of viewers across the continent, keeping them glued to their seats from July to October this year. By the end of the fourth season in 2009, the show had amassed a respectable fan base of over 100 000 Facebook users. But when BBA Allstars hit TV screens, the fan numbers quickly exploded to over 300 000 - tripling in size in just three months. How did they do it? We...

  • SA musicians invited to audition for YouTube Symphony Orchestra

    The "YouTube Symphony Orchestra 2011" is looking for South African musicians to audition online for a collaborative orchestra where amateur musicians can share their knowledge and experience of making music with the support of some of the world’s leading classical artists. Musicians selected for the YouTube Symphony Orchestra 2011 will be invited to a week of rehearsals and master classes at an orchestra and summit at Sydney Opera House in March, 2011, culminating in a performance conducted by Grammy Award-winning Michael Tilson Thomas, with the London Symphony Orchestra, Berliner Philharmoniker, and many other leading institutions and figures of...

  • 8 things you must know about Facebook competitions

    Facebook may seem like the perfect place to run a competition or sweepstake to promote your business while gaining fans for your Facebook Page, but be warned, it’s not that simple. The rules for the site have become so much more stringent than they used to be, following a major revision at the end of 2009. The options for small businesses and charities wanting to host a promotion on Facebook are especially small. Facebook’s rules are set out in its Promotions Guidelines, which govern the publicising or administering of any sweepstakes, contest, competition or other similar offering by a user on...

  • Do our ad agencies care about social media?

    The advertising industry has always been full of paradoxes. It attracts highly creative minds but is the engine of consumerism. It projects a wildly liberal and party-mad persona, yet is renowned for rampant sexism and workaholic tendencies. Still, as someone who’s worked in a variety of traditional agencies (with a variety of egos), it really is the frontline of consumer communication. Great advertising moves and entertains. It can inspire people and cause mini-revolutions. Sadly, for all its creativity, the local industry has not embraced the new social media advertising order, even though it is rapidly being adopted overseas. Take a look at...

  • Showcasing social media case studies from around the world

    I enjoyed the Bees Awards gala evening at the fabulous Legion of Honor museum in San Francisco. It was well attended and a well-dressed crowd, making a nice change from the typical geek events I go to where dressing down is considered dressing up. Bastien Beauchamp and his team did a good job of presenting the event and keeping things moving along. There were a lot of awards, 16, in categories such as "Best...

  • The Julius Malema Twitter guide: Will the real fake Juju please tweet up!

    When the ANC Youth League made its inflammatory attack on Twitter last week, it was hoping to scare the fake Malemas into silence. Clearly, that plan has backfired, and the official statement from Youth League Spokesman Floyd Shivambu was the spark that ignited a whole new flurry of Malema impersonation... At the time of writing, there were 22 fake Julius Malema accounts on Twitter, ranging from the very active and funny to the practically libelous and offensive. We've taken a look at them all, and tried to give you some insights into which accounts are worth following. If it's not featured...

  • From Nollywood to a President: 10 really big Nigerian Facebook Pages

    Worldwide, Facebook has grown to become one of the most popular websites ever, due to its social networking tools and utilities, audience reach and its relevance to brands, celebrities and organisations. Over the past three years, Facebook has grown exponentially in Nigeria from less than 40,000 Nigerians on the network to over 2 million active members. However, in a country where the penetration of Facebook to population is only 1.38 % and the penetration of Facebook to online population is just 4.78 %, we’re left hoping that the buzz will, sooner rather than later, break all over Nigeria. If Nigeria’s...

  • Five reasons why you should go see The Social Network

    The much-anticipated, controversial movie about the founding of social networking behemoth Facebook, simply called The Social Network, opens in cinemas around South Africa today. The staff of Memeburn were invited to a sneak preview by Integr8, and came out inspired and moved, for very different reasons. Here are 5 very different reasons you should go see the movie: Jeremy Daniel: Sheer inspiration. If you have the drive and the passion to build something that can change the world, then this movie acts as a double espresso to your ambition. The story of a social misfit who gets his revenge on...

  • 8 essential apps to customise Facebook Pages

    In recent months, many of Facebook's apps have gone through a dramatic facelift -- some were culled while others became powerful tools for business. Used properly, these apps and plugins can create interactive environments for users to engage with brands on different levels. Apps that allow you to create polls, quizzes and surveys have become valuable for gathering user data, conducting market research and fine-tuning products and services. If you're getting started as the manager of a Facebook Page, then here’s a short list of apps that will make your life much easier, and result in a better Page....