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Social

  • Social computing [Infographic]

    Visual frameworks which make sense of the variety of activity in social computing, can help marketers think more strategically about which tools to use. The popular Twitterverse by Brian Solis and JESS3 is busy, but interesting. Jan Mirius has put together a one page view of the roles of different types of social media sites. Jan was an Icon Added Value / AVNA consultant for 8 years who is now founding a...

  • Facebook’s India-style viral curve in Brazil

    If history proves a guide, Facebook will soon take over from Orkut as Brazil’s dominant social network. The curves on this graph show a familiar story of what happens when Facebook’s growth curve shifts into a sharp upwards direction. Similar curves were seen, for example, when the once-dominant Friendster died in Indonesia, Thailand and Malaysia. In this case, I made a comparison to Orkut in India, since India and Brazil were the few major...

  • Staring through a glass screen: The limits of online interaction

    If you’re ever in doubt about how pervasively social media has reconstellated the boundary lines of peer-to-peer communication, privacy, and the online/offline divide, consider the story of 18-year-old Tyler Clementi, who committed suicide off the George Washington Bridge late last year. When Clementi’s college roommate, Dharun Ravi, found out he was sharing dorms with a gay freshman ("Found out my roomate is gay":22 August), he began his own voyeuristic cyber-documentary via a streaming webcam and Twitter. ("Roommate asked for the room till midnight. I went into Molly's room and turned on my web cam. I saw him making out...

  • YouTube Symphony Orchestra debut to be live-streamed on 20 March

    The 101 members of the YouTube Symphony Orchestra 2011 have arrived in Sydney this week for a gala performance Sunday, March 20, that will light up the sails of Sydney Opera House and be live-streamed to YouTube’s global audience at 11:00 am South African time. Musicians from more than 30 countries — selected through an online audition that garnered millions of views on the YouTube Symphony channel — will join together for a week of rehearsals and concerts around Sydney which build up to the finale event. The March 20 performance will be conducted by award-winning conductor, Michael Tilson Thomas....

  • The devastation of Japan, as told on YouTube [Videos]

    The 8.9 magnitude earthquake that hit Japan and the tsunami that followed sent shockwaves around the world. The news of the quake sent people scrambling for information online. Japan dominated Twitter with at least four trending topics and, at one stage, with 1 200 tweets per minute. The quake was recorded as the largest to hit Japan since the Hanshin-Awaji quake of 1995. Many followed the devastating event via YouTube. The videos included...

  • 6 psychology findings for social media marketing

    Social media and marketing are simultaneous in any plan to build an enterprise or advance a cause. So when it comes to your business, there are six psychological facts you may want to consider to get inside the mind of your customer before you rush off to reach them. Reticular activating system: Essentially this refers to the structure in the brain that drives selective attention: we naturally orient to information or ideas that we are invested in. According to psychologist Dr. Rachna Jain, adults are much more interested in content that addresses a specific problem they are having...

  • Warner Bro’s tries direct streaming movie rentals on Facebook

    Media giant Warner Brothers announced this week that it has partnered with Facebook to test whether the social network’s 600+ million users would be willing to pay to stream movies directly through the site. Warner Bros. has started the trial with the smash hit 2008 Batman movie, The Dark Knight, directed by Christopher Nolan, and starring Christian Bale and the late Heath Ledger. The movie is available for rent from the movie’s Facebook fan page using Facebook’s virtual currency (in the U.S. only at the moment), and users will have to pay 30 Facebook Credits (US$3) to watch it. The...

  • The benefits of Social CRM in your Business

    At its core, social CRM impacts every process of traditional CRM that interacts and faces with customers. Unlike traditional models which were originally developed to be customer-centered but quickly devolved into customer focused, company-centric strategies, Social CRM brings a whole new level of authenticity, accountability, immediacy, and builds upon trust and its foundations with customers in the relationship. Social networks have greatly amplified the voice of consumers in the marketplace and it is predicted they will continue to have profound and extensive effects on how companies manage their clients. Conversations that take place on these virtual communities are...

  • Cameroon bans Twitter in an effort to thwart Egypt-like uprising

    In a bid to insulate Cameroon against popular uprisings similar to those that have toppled regimes in Tunisia and Egypt in recent months, the government of Cameroon has forced mobile operator MTN to end its five-month old partnership with the microblogging giant Twitter, and to discontinue its Twitter short code service. This service allowed MTN subscribers to receive tweets for free and send tweets at the standard SMS rates. During his press conference of February 22 2010, Issa Tchiroma Bakary, Cameroon’s Minister of Communications and regime spokesperson had lashed out at Cameroonians in the Diaspora who were using Facebook...

  • iFrames on Facebook: What you need to know

    Facebook recently rolled out some major changes for Facebook Pages. If you're managing any Facebook Pages you should already be aware of the changes, which were forcibly implemented on March 9 across the board. One of the biggest announcements concerning the upgrade is that Facebook is deprecating FBML (Facebook Markup Language) and FBJS (Facebook Java Script) as a primary technology for building apps on Facebook. The Static FBML tab has been the industry standard for creating apps for Facebook for a while now and is extremely popular (112 829 378 Monthly Active Users). Before you get your knickers in...

  • Social media and brands — Tone is key

    It's a truism that some clients are just easier to work with than others. I have enjoyed the difficult ones just as much as the easier ones although I have arguably learned more from the harder jobs. What I have observed, which defines what category clients fall into is often to do with the way the brand talks and what they consider themselves to be like. Many are realistically aware of the outside perception of the brand, but sing from a hymnbook that just isn’t quite written for the times we live in now... let alone in ten years...

  • Facebook cheating – it’s complicated

    Facebook activity is the primary source of tension for one in five couples, according to the American Academy of Matrimonial Lawyers (AAML), who have released the top reasons for divorce. A report by the AAML found that postings and photographs from the social network site provide more damning evidence of infidelity or lies about activities than any other source, according to mobiledia.com. Lawyers are increasingly demanding to see clients' Facebook pages to use such evidence in divorce proceedings, suggesting that social media is becoming a way to gauge trust and truthfulness. "If you publicly post any contradictions to previously made...

  • New Facebook messaging: The good, the bad & the ugly

    Facebook started rolling out its new messaging platform at the end of 2010, adding new functionality as well as a new interface to the service. One of the most widely mentioned new functions is the option to get an ‘@facebook.com’ email address, allowing friends (and of course people who don’t know you at all) to send a message into your Facebook messages inbox via email. Another key new function is the addition of text messaging integration – a service with a lot of potential value in developing countries without widespread usage of smart phones. The Facebook messaging facelift brings...

  • How social media may determine your insurance costs

    The health insurance industry wants to keep costs down and social media is one tool it’s using to determine your premium. If you thought it was only a prospective employers checking your Facebook pages and tweets, think again. Increasingly health insurance companies are doing more than simply asking individuals about their health history - they are investigating for themselves what you are up to using your social media platforms. In 2007 Reputation.com CEO Michael...

  • Zimbabwe’s first Facebook arrest

    Zimbabwe is a new addition to the list of countries where governments are arresting users of popular social media platforms like Twitter and Facebook. Bloggers and social media users in Egypt, Syria, China and Libya have faced arrest for statements seen as a threat to the ruling governments. Beware of what you post if you are in or travelling through Zimbabwe. A Bulawayo-based user of the giant social network site has been arrested after posting an innocent message on a Facebook page allegedly belonging to Prime Minister Morgan Tsvangirai. Vikas Mavhudzi posted the following rather jumbled message on February...