South Africa’s esports scene is set for a major showdown as Hyprop and MTN introduce SHIFT COD, a Call of Duty tournament forming part…
What Twitter’s ZipDial buy tells us about mobile in emerging markets
The chirpy blue bird has just acquired India’s ZipDial, which is a popular mobile marketing and analytics platform for emerging markets. TechCrunch estimates the…
Why did Charlie Hebdo beat out Boko Haram in the battle for your timeline?
The significance of a tragedy and the loss of human life cannot be measured in numbers. Are the lives of those 17 French journalists/cartoonists…
Give your audience choice, don’t use non-skippable YouTube ads
Imagine walking in a mall, browsing through the shops and suddenly an invisible barrier appears in front of you, forcing you to now spend…
Social media marketing: creativity is not enough
Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can…
